Marketing research and the aged consumer: The need for a new perspective

Klippel, R. Eugene

doi:10.1007/bf02729517

Cited by 12 publications

(6 citation statements)

References 2 publications

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“…Consequently, several reviews on the influence of aging in consumer behavior have been written in the past 40 years, showing the development of the research field. Starting in the 1970s the first reviews summarized descriptive studies explaining the size and growth of the market of elderly customers (Klippel 1974), or discussed first insights on aging and decision making in other research areas like gerontology or psychology and how they influence research in consumer behavior (Phillips and Sternthal 1977). Later on, in the 1980s, several reviews focused on summarizing empirical results from studies, which examined discrepancies in behavior and/or decision making due to chronological age (e.g.…”

Section: Introductionmentioning

confidence: 99%

It’s not how old you are but how you are old: A review on aging and consumer behavior

Zniva

Weitzl

2016

Manag Rev Q

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The paper presents a review of 128 studies on the behavior of older consumers published in the last 35 years (from 1980 to 2014) in 35 peer-reviewed journals. The purpose of the procedure is twofold: First, we aim to summarize results on agerelated changes in consumer research. Second, by doing so, we evaluate the relative importance of age-related factors (chronological, biological, psychological, and social age as wells as life events and life circumstances) in research on older consumers. Results of the review show that research on older consumers is still dominated by investigations using chronological age. Influences of other aspects of the aging process, although recommended by previous research reviews and providing valuable insights, are still playing a minor role in the investigation of consumer behavior. Research with alternative age measures is still in an early, exploratory stage and future studies should include specific aspects as well as multitheoretical models of aging.

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Section: Introductionmentioning

confidence: 99%

It’s not how old you are but how you are old: A review on aging and consumer behavior

Zniva

Weitzl

2016

Manag Rev Q

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“…In fact, seniors from all walks of life in any society experience the same sort of problems. Improved living standards spur increasing societal demands for various services (Klippel, 1974). Strained national resources, however, limit the nation's ability to provide social welfare services beyond those necessary for basic survival, creating a trend for individuals to acquire services by their own means beyond the basic ones provided by government.…”

Section: Introductionmentioning

confidence: 99%

Impacts of senior citizens’ lifestyle on their choices of elderly housing

Kim

2003

Journal of Consumer Marketing

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This study examines how the lifestyle of senior citizens affects their choices of retirement communities. A survey was conducted among 256 potential customers of elderly housing, targeting citizens over 45 years old who were residents of Seoul, the capital city of Korea, at the time of the survey. Findings reveal that most respondents preferred a location based in proximity to Seoul, convenience to the suburbs, a pleasant surrounding environment, and physical equipment and facilities. Medical services and community services were also found to have an impact on preference for residency. Canonical correlation analysis between the factors of elderly lifestyle and selection attribute factors of senior housing facilities demonstrates various significant relationships with implications for developers.

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“…Although first envisioned in 1935, at the time of the passage of the Social Security Act, opposition from a variety of powerful groups, including the AMA prevented a national healthcare plan from being adopted. However, by 1965, the 2.5-million member National Council of Senior Citizens overcame heavy AMA lobbying to gain passage (Klippel, 1974;Forbes, 1969). This key law was a clear manifestation of the political power of the elderly, who had taken on one of the strongest lobbies in the USA and won.…”

Section: Development Of the Us Elderly Marketmentioning

confidence: 99%

“…Buyer activities. Although the 1970s saw papers continuing to bemoan the dearth of marketing literature on the senior market and the absence of seller focus on developing target products or services (Klippel, 1974), it also found elderly consumers "seething, angry and ready for action" (Business Week, 1971, p. 53) to demand recognition by marketers.…”

Section: Development Of the Us Elderly Marketmentioning

confidence: 99%

Silver dollars: the development of the US elderly market segment

Branchik

2010

Journal of Historical Research in Marketing

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Purpose -The purpose of this paper is to periodize the history of the US senior market segment, a large, lucrative target market. Design/methodology/approach -The paper uses a four-step adaptation of an existing framework, periodizing the segment's history into three phases: independence phase, mid-nineteenth century-1935; growing affluence phase, 1935-1965; and maturity phase, 1965 to present. Findings -The senior market began with urbanization resulting from the industrial revolution. The growth of private pensions, two World Wars, a variety of governmental programs such as the GI Bill and Social Security and Medicare Acts, political power resulting from the establishment of groups such as the American Association of Retired Persons, and increasing stress on inclusiveness in marketing accelerated the growth of the market. As baby boomers age, the market is sure to grow in scope and market power. Research limitations/implications -Time and space limitations require that this paper focus on the senior market only in the USA, and analyze only broad activities, events, and trends. Originality/value -This paper contributes to the study of marketing history and market segmentation in particular by analyzing the origins and growth of this very large and unique market segment -largely due to the fact that it currently represents about 12 percent of the US population, unique in that all Americans are or likely will be members. It illustrates the confluence of government policy, marketers' never-ending drive to find new target markets via product differentiation, and the importance of demographic change.

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Marketing research and the aged consumer: The need for a new perspective

Cited by 12 publications

References 2 publications

It’s not how old you are but how you are old: A review on aging and consumer behavior

It’s not how old you are but how you are old: A review on aging and consumer behavior

Impacts of senior citizens’ lifestyle on their choices of elderly housing

Silver dollars: the development of the US elderly market segment

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