Marketing/R&amp;D interaction in new product development: Implications for new product success rates

Hise, Richard T.

doi:10.1016/0737-6782(90)90056-k

Cited by 117 publications

(24 citation statements)

References 14 publications

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“…Numerous studies have shown that there is a correlation between working arrangements that utilize VTs and the ability to generate innovative solutions (Hise et al, 1990;Cooper & Kleinschmidt, 1995;Gupta & Wilemon, 1996). Activities with an elevated, added value, such as the research and development of new innovative products, require the use of highly specialised resources that are not always to be found in the same geographical area.…”

Section: Introductionmentioning

confidence: 98%

Measuring knowledge creation in virtual teams through the social network analysis

Capece

Costa

2009

Knowledge Management Research & Practice

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The current literature regarding virtual teams (VTs) lacks outcomes related to intellectual capital (IC) and knowledge management (KM). Moreover, e-collaboration and VTs need the necessary metrics to assess the real benefits that KM derives from the use of new e-collaboration technologies. There is also scarce evaluation of the cause-effect linkage between a VT structural configuration and its creative performance. Following this lead, we propose an evaluation method based on social network analysis (SNA) and indexes referring to knowledge creation. The paper concludes with an application on a real case study that shows how this methodology can be used as a KM tool to increase the creative output of VTs.

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Section: Introductionmentioning

confidence: 98%

Measuring knowledge creation in virtual teams through the social network analysis

Capece

Costa

2009

Knowledge Management Research & Practice

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“…Many empirical studies have demonstrated that the effective cooperation between research and development (R&D) and marketing increases the success rate of a new product development (NPD; Atuahene-Gima & Evangelista, 2000;Cooper & Kleinschmidt, 1987;Hise, O'Neal, Parasuraman, & McNeal, 1990;Song & Parry, 1992). The active participation of R&D and marketing personnel in the NPD process enhances the company's ability in developing new products to satisfy customer needs.…”

Section: Introductionmentioning

confidence: 98%

The R&D and marketing cooperation across new product development stages: An empirical study of Taiwan's IT industry

Yang

2004

Industrial Marketing Management

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“…As opposed to a clan culture, team culture that creates diverse ideas and encourages exchange of these diverse ideas among the members can foster innovation and creativity. Many relevant researches revealed that there is a solid link between the team-based organization structure and innovative performance (Hise et al, 1990;Hoegl & Proserpio, 2004).…”

Section: Innovativeness and Team Culturementioning

confidence: 99%

Strategic Representation of an Abstract Reality: Spiraling Relations between Organizational Culture and Innovativeness

Demirci¹

2013

JMS

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Innovation is still one of the most debated topics among the academics and business professionals. The question of how organizations innovate captures attention from many disciplines and leads to extensive amount of research. Although there are many variables that affect an organization's innovative performance, organizational culture can be considered as a key issue as it is strongly associated with the values, attitudes, behaviors and organizational practices. As organizations have different cultural profiles and, in many cases, competing cultural values exist within the organization simultaneously, it is difficult to build one-dimensional linkages about the relations between organizational culture and innovativeness.This study aims to analyze the relations between innovativeness and four different organizational cultures including team, entrepreneurial, hierarchical and rational cultures. A sample of 371 surveys was collected from five leading companies operating in the chemicals industry in Eskisehir, Turkey.

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Marketing/R&D interaction in new product development: Implications for new product success rates

Cited by 117 publications

References 14 publications

Measuring knowledge creation in virtual teams through the social network analysis

Measuring knowledge creation in virtual teams through the social network analysis

The R&D and marketing cooperation across new product development stages: An empirical study of Taiwan's IT industry

Strategic Representation of an Abstract Reality: Spiraling Relations between Organizational Culture and Innovativeness

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