Abstract:
In the article, the author expressed the opinion that among the main motives that prompt an individual to take actions such as making purchases, it is worth mentioning the motive of acquiring a new one, the words of stability, the motive of independence, the motive of justice, the motive of competitiveness, desire, inclination, urges, needs, complexity, motive of self-affirmation. The client’s motivational chain “needs – desires – satisfaction” is presented. It was determined that it is characterized by… Show more
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