Marketing Prospects for Saffron in Domestic Market: The Case of Moroccan PDO “Saffron of Taliouine”

Lambarraa, Fatima; Lmouden, Assem

doi:10.1007/978-3-031-10000-0_17

Cited by 2 publications

(2 citation statements)

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“…A recent strategic analysis of the Moroccan Saffron sector shows that it has good potential to grow and expand further, particularly as regards the Moroccan and international markets (Lambarraa-Lehnhardt and Lmouden, 2022). However, on the production side, our study demonstrates that Moroccan saffron farms are inefficient.…”

Section: Technical Efficiency Assessmentmentioning

confidence: 59%

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How improving the technical efficiency of Moroccan saffron farms can contribute to sustainable agriculture in the Anti-Atlas region

2022

Stud. Agr. Econ.

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The saffron sector as a sustainable farming system plays a primordial agro-ecological and socio-economic role in the Anti-Atlas region in Morocco. Under the Green Morocco Policy, the saffron area has more than tripled; however, productivity is still very low. To evaluate the efficiency of Moroccan saffron farming and its determinants, we estimated a stochastic frontier model using survey data collected in the production area. The results show that saffron farms suffer from technical inefficiencies. More time dedicated to saffron field operations, a higher number of saffron plots and a greater distance to the urban centre increase farm efficiency, while the age of the farmer and the presence of off-farm activities decrease it. Building on our results, we argue that the new policy "Generation Green" should be focused on younger farmers as they are more likely to improve their skills and crop management techniques. To upscale the adoption of saffron as a sustainable farming system, an improvement in farmers' market access is necessary which would facilitate farm specialisation, convert saffron to a major source of income and reduce dependence on off-farm activities. Strengthening the role of saffron cooperatives could represent an important step in this direction, but this requires improved knowledge dissemination and technology access.

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Section: Technical Efficiency Assessmentmentioning

confidence: 59%

“…Aziz and Sadok, 2015;Lage, 2009). A recently published study carried out a strategic analysis of the Moroccan saffron sector and investigated marketing prospects as well as the perceptions of Moroccan consumers and their willingness to pay for this product (Lambarraa-Lehnhardt and Lmouden, 2022).…”

Section: Introductionmentioning

confidence: 99%