Marketing Performance Through Competitive Advantage Based on Innovation in Educational Service at Private Polytechnics in Indonesia

Burhanudin, Jajang; Kartini, Dwi; Sucherly, Sucherly; Komaladewi, Rita

doi:10.32535/jicp.v2i1.443

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This study aims to address research gaps identified by Preda (2014) and Jurksiene and Pundziene (2016) by demonstrating the significant impact of AIN on SCA and INVPTES. This finding also supports Burhanudin et al (2019) with the same results with different research objects and locations.…”

Section: Discussionsupporting

confidence: 90%

Enhancing Sustained Competitive Advantage in Indonesian Non-vocation Private Tertiary Education Institutions

Pangarso,

Astuti,

Raharjo

et al. 2024

Sage Open

View full text Add to dashboard Cite

The impact of KIC (knowledge infrastructure capability) on KAC (knowledge absorption capacity), KIC on KAC, and AIN (ambidextrous innovation) on SCA (sustainable competitive advantage) has been studied in different contexts and countries, yielding varying results. Therefore, the generalizability of research findings should be carefully scrutinized. As far as the researchers know, empirical research on a theoretical framework on the effect of KIC and SCA mediated sequentially by KAC and ambidextrous innovation (AIN) remains lacking. This study investigates the impact of KIC, KAC, AIN, and SCA. A theoretical framework was built to empirically test the impact of KIC on SCA mediated by KAC and AIN. A survey used a saturated sample of 55 multi-raters from non-vocation private tertiary education institutions unit of analysis in Indonesia. Partial least squares structural equation modeling (PLS-SEM) is a statistical technique utilized to evaluate and test hypotheses within a particular theoretical framework. The study results indicate a positive and significant influence sequentially between KIC on KAC, KAC to AIN, and AIN to SCA. Knowledge management produces innovations that ultimately increase competitiveness. The findings of this empirical study establish a basis for future research that will demonstrate the direct causal relationship between KIC, KAC, and AIN within the context of the Indonesian non-vocational private tertiary education sector (INVPTES) in the province of West Java. Sequentially, KIC, KAC, and AIN are the keys to improving SCA.

show abstract

Section: Discussionsupporting

confidence: 90%