Marketing of Tourism Services and Employment Generation in Madurai Region: A Study

Selvaraj, N

doi:10.4172/2168-9601.1000162

Cited by 1 publication

(2 citation statements)

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“…When a firm produces a product or services it need to be released in the market such that people must be aware of that particular product or service. It should be properly planned by the sales and marketing management to make sure that customer must be aware of newly released product [1][2][3]. Few of the aspects are taken into consideration for any goods to gain market demand like product, place, promotion and price.…”

Section: Marketing MIXmentioning

confidence: 99%

“…The marketing mix is a mixture of marketing tools that are used to please customers and company objectives. Customers frequently call the marketing mix "the offering" [3][4][5][6][7]. Basically offer is controlled by the following variables often referred as the four P's in marketing: Product, Price, Place and Promotion [8,9].…”

Section: Few Of Authors They Have Defined Marketing MIX In the Followmentioning

confidence: 99%

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Brand and Marketing Mix-A Review

Ks¹

2016

J Glob Econ

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It is the fourth "P" of marketing strategy to make aware of product among the public through various sources such as television advertisements, radio commercials, print media, internet advertisements, social media, marketing and email [25-27]. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. With the changing marketing strategy the marketing mix has evolved along with the 4P's three more P's has be evolved which are: People, Physical evidence and Process [27-29]. People: In northern India, chapatti is more preferred than in southern India, it is fact that preference of people is considered for selling of wheat flour. Thus it implies that the people's acceptance is more considered for selling of the product and services [30] (Figure 2).

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Section: Marketing MIXmentioning

confidence: 99%