Marketing of rural and remote pharmacy practice via the digital medium

Abstract

The rural pharmacy, 'Enjoy the Lifestyle' DVD can be used to increase awareness of rural and remote pharmacy practice to students and other pharmacists, and complements other pharmacy workforce strategies for rural and remote areas of Australia. It could also be a useful approach for adaptation in other countries.

Pharmacy practice in small and rural hospitals in Illinois—2011

“…Such practices can be used by small hospitals after hours to improve access to verified medications and, where such processes are centralized, to increase efficiency. 7,31 In addition, while telemedicine and telepharmacy have been widely discussed in the literature and may be particularly applicable to small and rural hospitals, only 7.5% of respondents reported using these technologies. A national survey found that the use of telepharmacy technology in rural hospitals is not widespread and its application varies across the United States.…”

A case study on practical approaches to adopting digital marketing strategy

“…The digital strategy is planned by integrating traditional and digital tools to reach and influence globally. 10,11,15,23 The identified traditional marketing for the company is print advertisement in science Journals. With the chosen e-tools the online campaign is planned and outlined in the table below:…”