Marketing model of promotion of remote education by modern university

Abstract

Purpose The purpose of this paper is to substantiate the necessity of marketing of remote education by the example of leading universities of Rostov Oblast of modern Russia and to develop the marketing model of promotion of remote education by the modern university. Design/methodology/approach The authors use the method of economic statistics and regression and correlation analysis. Based on the data of the single information system of the Russian Federation in the sphere of purchases, the authors selected orders of the leading universities of Rostov Oblast for access to the internet for 2017, which are the indicator of their modernization on the basis of new information and communication technologies. Based on the data of the Ministry of Education and Science of the Russian Federation, the authors determined the incomes of the leading universities of Rostov Oblast in 2017 and their positions in the regional ranking of effectiveness of activities of universities of Rostov Oblast. These data became a statistical basis for compiling the regression curve, which reflects regression and correlation of expenditures for access to the internet and total expenditures of the leading universities of Rostov Oblast in 2017. Findings It is concluded that modernization on the basis of new information and communication technologies (primarily, the internet) stimulates the growth of modern university’s competitiveness. Due to this, remote education is a perspective direction of development and increase of effectiveness of modern university’s activities. The necessity for marketing of remote education is predetermined by its lower value as compared to traditional education and, accordingly, lower demand for educational services that are provided in the remote form. Originality/value The authors’ marketing model of promotion of remote education by modern university is developed and presented. The advantage of this model is harmonization of commercial and non-commercial goals and priorities of modern university’s activities, due to which balance of its social function in the economic system and its entrepreneurial function, which consists in the necessity for providing self-financing and maximization of the received profit, are ensures.

Support of the SDGs as a New Approach to Financial Risk Management in Responsible Universities in Russia

“…Unlike Petrenko and Stolyarov (2019), we established that the development of international activities of Russian universities has a contradictory effect on their financial risks, reducing the risk of reduction in extra-budgetary financing of universities' activities due to the funds of private investors, but raising the risk of reduction in total financing of universities' activities. Unlike Przhedetskaya and Borzenko (2019), we proved that the change in wages of academic staff in Russian universities does not have a statistically significant effect on their financial risks (for this factor variable in Model (1), the t-test was not passed).…”

“…The existing approach to financial risk management in responsible universities of Russia involves maximization of the effectiveness of universities' activities due to the following: an increase in the results in the sphere of education (Tovmasyan et al 2022), research (Bogoviz and Mezhov 2015;Fukugawa 2023), and international activities (Petrenko and Stolyarov 2019), or in combination with the reduction in wages of representatives of academic staff for saving in the interests of the reduction in costs, or in combination with an increase in wages of academic staff as a means of maximization of the above results (Przhedetskaya and Borzenko 2019).…”

Construction of Smart Marketing Model of Agricultural Products E-Commerce in the Era of Big Data

“…He selected Rostov State University's order for internet access for 2017 based on data from the Russian Federation's single information system in the eld of procurement. He determined the main income of Rostov State University in 2017 and its position in the regional ranking of Rostov State University activity e ectiveness [6]. Biagi and Falk provided new empirical evidence on the impact of ICT/ e-commerce activities on labor demand.…”

Public vs private universities in Nigeria

“…Also, "if supply increases and demand remains unchanged, then it leads to lower equilibrium price and higher quantity", and "if supply decreases and demand remains unchanged, then it leads to higher equilibrium price and lower quantity" (Zainal, et al 2019;Mortazavi, Maleki & Yousefi, 2019;Fitch-Roy, Benson & Woodman, 2019). The application of these laws to both Nigerian public and private universities depends on the geographical distributions of students (Przhedetskaya & Borzenko, 2019) and the status of the students' sponsor (whether they are affluent or indigent sponsors). To date, there are more demands for education in Nigeria than the supply despite the increasing establishment of private universities.…”