Marketing Margins, Market Power, and Price Uncertainty

Schroeter, John R.; Azzam, Azzeddine

doi:10.2307/1242426

Cited by 106 publications

(44 citation statements)

References 17 publications

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“…Since our analysis applies aggregate industry data, all necessary assumptions have been imposed to assure a consistent measurement of the cost function and market power parameters across retail firms in the industry [Schroeter and Azzam 1991;Wann and Sexton 1992].…”

Section: Measuring Retail Market Powermentioning

confidence: 99%

Price rigidity and market power in German retailing

Weber

Anders

2007

Manage Decis Econ

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This paper presents empirical evidence on the interplay important topics of consumer price rigidity and market power in the German food retail industry. In particular, the analysis addresses the causal relationship between market structure-collusion-and pricing behaviour highlighted in the industrial organization literature. Extensive analysis of retail scanner data across beef and pork products reveals considerable differences in price rigidity across store types. Supermarket pricing behaviour is evaluated with respect to all price changes retail sales action and price adjustments indicating that food discounters exhibit the highest degree of rigid prices. Retail concentration, as an important explanatory factor of price stickiness is investigated via the analysis of retail market power employing a conjectural-variation approach. The analysis of market conduct in the marketing of beef and pork products indicates simultaneous oligopolistic and oligopsonistic behaviour of retail firms. Copyright © 2007 John Wiley & Sons, Ltd.

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Section: Measuring Retail Market Powermentioning

confidence: 99%

Price rigidity and market power in German retailing

Weber

Anders

2007

Manage Decis Econ

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“…Myers et al [10] review a century of research on marketing margins, starting from the seminal analyses of Waugh [11] based on descriptive statistics aimed at assessing the size of marketing margins, and concluding with the description of Schroeter and Azzam [12] and Holt [13] on the impact of risk on marketing margins.…”

Section: On Marketing Marginsmentioning

confidence: 99%

“…Wohlgenant [14] revises the possible factors affecting marketing margins: an extensive literature has focused on the role of market power in order to provide theoretical [12,[17][18][19][20] and empirical evidences [21][22]; other factors that affect farm and retail prices spread are price risks [12,13], technical and structural changes [23,24], product quality and seasonality [25,26]. Wohlgenant' survey concludes that the approaches to model marketing margins are still inappropriate since they ignore significant economic aspects (namely the input substitutability between farm input and other inputs in producing retail products), and more research is needed either to understand the role of the mentioned factors on marketing margins as well as the role of actual trends in agricultural sector (e.g., increasing vertical integration and coordination, growing expenses in advertisements, introduction of new food safety regulations, etc.…”

Section: On Marketing Marginsmentioning

confidence: 99%

A Review of Supply Chain Prices Analyses with Emphasis on Perishable Markets

Santeramo¹,

Gioia²

2018

Agricultural Value Chain

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Prices at different levels of the supply chain are linked through long-run relationships and tend to differ by the marketing costs. However, several aspects intervene in making price dynamics along the supply chain quite complicated and erratic. In particular, several issues on how marketing margins evolve over time and across commodities, as well as how prices are transmitted along the supply chain are still debated. The implications for the understanding of the economy, the management of the firms, and the regulations of the markets are important and pushed scholars to dedicate particular attention to these topics. In particular, how prices evolve in the supply chain of perishable products is an intriguing challenge that has stimulated a hot debate. We review the literature on price analyses, marketing margins, and vertical price transmission with particular emphasis on perishable products (fruits and vegetables) in order to conclude on the open issues worth further investigation.

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“…Most of these were studies in the US, e.g. Wohlgenant (1985), Kinnucan and Forker (1987), Wohlgenant and Mullen (1987), Schroeter and Azzam (1991), Parker and zilberman (1993Parker and zilberman ( ), reed et al (2002Parker and zilberman ( ), richards et al (1996Parker and zilberman ( ), holloway and hertel (1996 and Sartwelle et al (2000). in fact, in the US, the retail-farm price spreads for the individual foods are regularly computed and published as the measures of marketing costs and marketing margins.…”

Section: Literature Reviewmentioning

confidence: 99%

“…These have been shown in a number of studies that looked at the impact of other marketing shifters, e.g. price risk (Brorsen et al 1985;Schroeter, Azzam 1991), product quality (Parker and zilberman 1993), and market power (Schroeter, Azzam 1991;holloway, hertel 1996). The analysis of marketing margins has to consider the interaction of all these variables as they may be relevant for a particular commodity being analyzed.…”

Section: Literature Reviewmentioning

confidence: 99%

Efficiency of date marketing system in Sistan & Bluchestan of Iran; a marketing margin approach

Abassian¹,

Bidabadi²,

Ebrahimzadeh³

2010

AGR ECON-CZECH

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43Market and marketing has long been the focus of investigation by the experts who have qualitatively studied it where in general the producers have been the focus of attention. in other words, they have solely attempted to scrutinize and estimate the supply and demand function individually based upon which the price elasticity of factors and the responsiveness of producers and consumers to changes in price of factors and products have been determined and the impressibility and susceptibility of each group (producers and consumers) to market price have been pored over. in some cases, both demand and supply function have been systematically estimated and by solving the equations, the experts have determined the equilibrium price in the market. Moreover, in some studies the effects of the general policies and Abstract: As Sistan and Blouchistan province is one of the most important date producers in iran, an attempt is made to estimate the economic function of factors affecting the date marketing margin in the province. The data required in this research have been collected through the field survey and document analysis. The results of the estimation of marketing margin functions was obtained through utilizing of the combination of models including the Price increase Model, relative Price and Marketing Margin. The data analysis indicates that the farm-gate price and the harvest margin of dates are among the highly influential factors on the entire marketing margin. The retail-margin function is influenced by the retail price and the retailer cost and the wholesale margin function is affected by the wholesale price and the wholesaler cost. calculation of the market transparency determination criteria shows that due to the fact that the total of the farm-gate price and marketing costs are less than the retail sale, there is a lack of transparency in the studied marketing channels which in turn resulted in the declining market efficiency.Key words: date, marketing margin, wholesale, retailing, exporter Abstrakt: Provincie Sistan a Blouchistan je jednou z nejvýznamnějších oblastí produkce datlí v Íránu. Autoři se pokusili o odhad ekonomické funkce zahrnující faktory, jež ovlivňují marketing datlí v této provincii. Potřebné údaje byly získá-ny formou průzkumu a analýzy dokumentů. Výsledky odhadu funkcí marketingového marginu byly získány s použitím kombinace modelů zahrnujících Model růstu cen, Model relativní ceny a Model marketingového marginu. Analýza dat ukazuje, že mezi nejvýznamnější faktory ovlivňující marketingový margin patří cena na výstupu z farmy a produkční margin sklizně datlí. Funkce maloobchodního marginu je ovlivněna maloobchodní cenou a náklady v maloobchodu a funkce velkoobchodního marginu je ovlivněna velkoobchodní cenou a náklady ve velkoobchodu. Výpočet kritérií determinujících tržní transparentnost ukazuje, že vzhledem ke skutečnosti, že celkový souhrn ceny na výstupu z farmy a marketingových nákladů je nižší než tržby v maloobchodě, existuje ve studovaných marketingových kanálech nedostatečná tr...

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Marketing Margins, Market Power, and Price Uncertainty

Cited by 106 publications

References 17 publications

Price rigidity and market power in German retailing

Price rigidity and market power in German retailing

A Review of Supply Chain Prices Analyses with Emphasis on Perishable Markets

Efficiency of date marketing system in Sistan & Bluchestan of Iran; a marketing margin approach

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