Marketing Management in Retail in the Context of the Growing Trend of Electric Vehicles

Abstract

Retail chains are the dominant player in the distribution chain, which mainly provides consumer goods to final consumers. The distribution of individual retail shops in towns and villages is related to the demography of the selected region and to the degree of urbanisation. Due to the relative saturation of the market with retail chain shops, there is a renewed need for diversification. Given a good demographic structure of the population, it is possible to diversify through new technologies, including electromobility. The aim of the article is to describe the expansion of retail chains in a selected region considering its demographics, while evaluating the potential for installation of charging stations for electric cars as an element enabling to gain and retain customers.

Unlocking the market potential of electric vehicles in the Philippines: A statistical and neural network approach to customer willingness to purchase electric vehicles

“…Many charging stations are required for the spread of EVs. The unavailability of charging stations has been recognized as a barrier to consumer adoption of electric vehicles [32,49]. Since the number of EV users is still low and has potential, EV users are apprehensive about investing in E-vehicles.…”