Marketing Management in Order to Maintain Public Trust in Islamic Boarding Schools : A Narrative Study at Minhajut Thullab Islamic Boarding School (Manajemen Pemasaran dalam Rangka Menjaga Kepercayaan Masyarakat terhadap Pondok Pesantren : Studi Naratif di Pondok Pesantren Minhajut Thullab)
Abstract:This article aims to analyze the marketing management practices of educational institutions at the Minhajut Thullab Islamic Boarding School, Andoolo Village, with 2 (two) main highlights, namely: 1) Islamic boarding school marketing management, and; 2) Islamic boarding school marketing strategy. This study uses a qualitative approach, with a narrative approach. Data collection techniques were carried out through interviews, observation and documentation. Data analysis through the process of data reduction, dat… Show more
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