Marketing Management Concepts Yesterday and Today

Londe, Bernard J. La; Morrison, Edward J.

doi:10.1177/002224296703100103

Cited by 13 publications

(3 citation statements)

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“…The chance event in this case was the first author reading the 2004 AMA definition of marketing alongside S. Brown's (1998) book that featured an extended critique of the proposition that RM was a new business practice. When this was combined with the reading undertaken for the first author's doctoral research, most notably his consultation of La Londe and Morrison's (1967) article and their reference to Percival White's (1927) monograph, not only did P. White's (1927) book call into question the argument that the marketing concept emerged in the 1950s, but if S. Brown (1998) was correct about the similarities between the marketing concept and RM, then it indicated that the history of RM was equally misrepresented.…”

Section: Source Materialsmentioning

confidence: 99%

Rethinking the Emergence of Relationship Marketing

Tadajewski

Saren

2008

Journal of Macromarketing

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In this article, the history of relationship marketing (RM) is challenged. Similar to discussions of the marketing concept, the debates surrounding RM are largely ahistorical. This is despite numerous scholars indicating that RM has a far longer history than is currently appreciated. In contrast to received wisdom that RM emerged in the late 1970s, it is demonstrated that RM themes have been present in the marketing literature for longer than is recognized by the contemporary scholars

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Section: Source Materialsmentioning

confidence: 99%

Rethinking the Emergence of Relationship Marketing

Tadajewski

Saren

2008

Journal of Macromarketing

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“…Scholars elsewhere have examined this relationship (e.g., La Londe and Morrison 1967), but the first Japanese to do so was Miura (1951), whose views can be summarized as follows:…”

Section: Stream Iii: Shaw In Relation To Taylor's Scientific Managementmentioning

confidence: 99%

The Interpretation of Arch Wilkinson Shaw’s Thought by Japanese Scholars

Usui

2000

Journal of Macromarketing

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This article explores Japanese research on Arch Wilkinson Shaw’s marketing thought. First, to understand the work by Japanese scholars, three features of the Japanese discussion of U.S. marketing history are examined: the micro-macro dichotomy in the explanations of U.S. marketing thought, a narrow definition of marketing, and the influence of Morishita’s paradigm. Second, three issues that have interested Japanese scholars regarding Shaw’s thought are considered: political economy in Shaw’s time, the functional approach, and the relation to F. W. Taylor’s scientific management. The author shows that the Japanese interpretation of Shaw’s thought has been produced in Japanese contexts, not in a North American one.

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“…His (1927b) Scientific Marketing Management has been heralded as ‘probably the most direct application of [Frederick W.] Taylor’s principles [of scientific management] to marketing management’ (La Londe and Morrison, 1967: 12). Skålen et al described it as ‘groundbreaking’ and concluded,… although it is unclear whether White’s writings alone were influential on the managerial practices of their time … in hindsight this seminal book certainly looks almost prophetic.…”

Section: Introductionmentioning

confidence: 99%