2001
DOI: 10.1300/j111v31n03_03
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Marketing Library Resources and Services to Distance Faculty

Abstract: As academic libraries and librarians experience an increasingly complex higher education environment, it is essential to market library resources and services effectively. One component of a library's marketing plan for distance learners can be an assessment of the needs of distance faculty. Teaching faculty are influential in affecting student perceptions and their use of the library. This paper reports on an assessment of the needs of faculty who teach classes in distance graduate degree programs. Results fr… Show more

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Cited by 9 publications
(9 citation statements)
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“…Three were conducted entirely online, and one sent out the surveys on paper but allowed for either paper or e-mail responses. Interestingly, this last survey's e-mail responses beat out paper responses nearly two-to-one (Adams & Cassner, 2001). Otherwise, the reported response rates varied from 24% to 50%.…”
Section: Studies Examinedmentioning
confidence: 82%
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“…Three were conducted entirely online, and one sent out the surveys on paper but allowed for either paper or e-mail responses. Interestingly, this last survey's e-mail responses beat out paper responses nearly two-to-one (Adams & Cassner, 2001). Otherwise, the reported response rates varied from 24% to 50%.…”
Section: Studies Examinedmentioning
confidence: 82%
“…There was a definite lack of interest in librarian-facilitated instruction in many of the studies on the part of faculty (Adams & Cassner, 2001;Lebowitz, 1993;Shaffer et al, 2004). Anecdotally, this seems to also be a problem with face-to-face instruction.…”
Section: Commonalities With Faculty Servicesmentioning
confidence: 99%
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“…The literature indicated that doing so is beneficial, as faculty members who are aware of library resources are more likely to include assignments that involve library research (Adams & Cassner, 2001;Markgraf, 2002).…”
Section: Outreachmentioning
confidence: 99%