Marketing Information Systems in the Management of COVID-19

Abstract

During the health contingency, marketing information systems constitute one of the main areas of control in public institutions, because the environment where they carry out their activities becomes increasingly complex. The speed with which data is generated, communication and the increase in uncertainty in the environment, generate that information becomes a key element for the management of COVID-19, therefore the importance of having a system that generates reliable, timely and effective information that supports making more accurate decisions based on the objectives to be achieved.