2013
DOI: 10.1142/s0219649213500093
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Marketing Information System (MkIS): Benefits for Small and Medium Enterprises in Fiji

Abstract: The purpose of this paper is to highlight the bene¯ts of using Marketing Information System (MkIS) for Small and Medium Enterprises (SMEs) in Fiji. The paper comprises of quantitative data, which is comprehensively analysed statistically. Structured questionnaire was used to collect data from the SMEs from¯ve major towns in Fiji forming a sample of 96 SMEs. This research has found that, SMEs in Fiji are quite aware of the resulting bene¯ts of MkIS, though the usage rate is low. This has resulted in changes for… Show more

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Cited by 3 publications
(1 citation statement)
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References 24 publications
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“…The lack of access SMEs have to networks aimed at improving strategic opportunities Tomlinson (2011) The ability to innovate and change and lack of resources, in particular the time-poor nature of owner-managers, also need to be considered when suggesting policy changes Devi et al (2013), Duh and Belak (2008), Kamoun-Chouk (2007), Roxas et al (2013) countries have adopted investment support policies to reduce this effect. For example, according to the Edinburgh Group (2012, p. 17), Canada "provided financial assistance for innovative SMEs by allocating $200 million over two years to its Industrial Research Assistance Programme".…”
Section: Managerial Implicationsmentioning
confidence: 99%
“…The lack of access SMEs have to networks aimed at improving strategic opportunities Tomlinson (2011) The ability to innovate and change and lack of resources, in particular the time-poor nature of owner-managers, also need to be considered when suggesting policy changes Devi et al (2013), Duh and Belak (2008), Kamoun-Chouk (2007), Roxas et al (2013) countries have adopted investment support policies to reduce this effect. For example, according to the Edinburgh Group (2012, p. 17), Canada "provided financial assistance for innovative SMEs by allocating $200 million over two years to its Industrial Research Assistance Programme".…”
Section: Managerial Implicationsmentioning
confidence: 99%