Abstract:Introduction. Sharpening attention to environmental issues and finding new marketing approaches and forms of rational use of natural recreational resources in the Carpathian region will contribute to the formation of environmental culture, environmental values, ability to follow moral and legal norms and rules of environmentally sound behavior and more. An important place in the problems solving is given to eco-tourism and marketing in the organization of ecotourism development, which will help to realize that… Show more
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