Marketing in the Emerging Markets of Islamic Countries

Marinov, Marin Alexandrov

doi:10.1108/jima.2010.1.1.81.1

Cited by 6 publications

(3 citation statements)

References 30 publications

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“…Islamic marketing and Islamic branding are evolved in literature during the past two decades (Marinov, 2007; Alserhan, 2011; Alserhan and Alserhan, 2012; Wilson et al , 2013; Wilson and Grant, 2013) as well as the journals focussed on Islamic marketing such as the Journal of Islamic Marketing and the Journal of Islamic Marketing and Branding . Islamic marketing was developed by Islamic scholars to understand the needs of Muslim customer who want to comply with Islamic law and trying to satisfy their needs.…”

Section: Literature Reviewmentioning

confidence: 99%

Implications of marketing Jordan as a Halal tourism destination

Harahsheh

Haddad

Alshorman

2019

JIMA

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Purpose The purpose of this paper is to build a better understanding of the concept of Halal tourism as expressed by Muslim Jordanian tourists who want to comply with the Islamic law. The study also examines Jordan as a Halal tourism destination as perceived by those tourists. Implications of marketing Jordan as a Halal tourism destination are among the research questions. Design/methodology/approach The paper is empirical and quantitative in nature with a survey type. The sample of the study is Muslim Jordanians in the cities of Amman and Irbid. Respondents were chosen randomly in shopping malls, gardens and public places. A self-completion questionnaire was administered to collect the data for the research and 920 questionnaires were returned. The data were analysed using descriptive and reliability and explanatory factor analysis in addition to certain tests such as one sample t test and two samples chi-square tests. Findings Halal tourism in Jordan is established but needs more enhancements and promotion. Jordan was evaluated positively in 14 Halal services and was unsuccessful in ten others. The motives for Jordanian Muslim tourists who want to comply with the Islamic law, to travel to Halal destinations were destinations that offer Halal-friendly services; to know Islamic religious sites; and to learn about Islamic history. Jordanian tourists were knowledgeable of local and international Halal destinations (78.2 and 67%, respectively). More than half of the sample experienced Halal destinations in Jordan and only 26.4% abroad. From a marketing point of view, the results of this study reveal good awareness of potential Jordanian tourists towards Halal tourism and Halal services. The study revealed that Jordanian Muslim tourists who want to comply with the Islamic law showed significant positive motives to travel Halal tourism destinations. In addition, the study showed statistically significant knowledge and experiences in local Halal destinations, but not in foreign Halal destinations. Research limitations/implications The lack of research on Halal tourism in Jordan gives limited in-depth discussion. In addition, the study sample was chosen from two major cities in Jordan; therefore, further research is needed to include a representative sample of the whole country. Practical implications The paper includes marketing implications on Halal tourism in Jordan. The authors suggest marketing strategies should be launched to emphasise the importance of Halal tourism and marketing Jordan as Halal tourism destination. The recommendations of this study provide positive and negative results on Jordan as a Halal tourism destination. The negative evaluation of Jordan in terms of Halal services should be redressed by the Jordanian Government and the Jordanian private tourism and hospitality sectors to build a positive image of Jordan as a potential competitive Halal destination for Muslim tourists who want to comply with the Islamic law. Originality/value The paper is among the first of its kind, which empirically examined the motives of Jordanian Muslims who want to comply with the Islamic law to travel to Halal tourism destinations as well as evaluating Jordan as a Halal tourism destination. This study fills the gap in literature about Halal tourism in Jordan and presents Halal tourism as one of the alternative forms of tourism of high potential for Jordan to compete in this market segment.

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Section: Literature Reviewmentioning

confidence: 99%

Implications of marketing Jordan as a Halal tourism destination

Harahsheh

Haddad

Alshorman

2019

JIMA

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“…There has recently been a blossoming of research interest in IM and Islamic consumer behaviour (Alserhan and Alserhan, 2012). Among the indicators of this growing interest are the publication of the Handbook of Islamic Marketing (Sandikci and Rice, 2011); The Principles of Islamic Marketing (Alserhan, 2011); Marketing Dans Un Environnement Islamique (Nestorovic, 2009)[1]; Marketing in the Emerging Markets of Islamic Countries (Marinov, 2007); the publication of several articles about Islamic topics in the Journal of Consumer Research (Sandikci and Ger, 2010; Karababa and Ger, 2011; Izberg‐Bilgin, 2012); and the 2010 initiation of the Journal of Islamic Marketing . Conferences and special issues of journals on IM offer further evidence (listed in the references section).…”

Section: Reflections On Key Literaturementioning

confidence: 99%

Crescent marketing, Muslim geographies and brand Islam

Wilson

Belk²,

Bamossy³

et al. 2013

Journal of Islamic Marketing

179

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Design/methodology/approach -The authors adopted an "eagle eye" method to investigate this phenomenon: Where attempts were made to frame general principles and observations; alongside a swooping view of key anecdotal observations -in order to ground and enrich the study. The authors participated in an iterative process when analysing longitudinal and contemporary phenomenological data, in order to arrive at a consensus. This was grounded in: triangulating individual and collective researcher findings; critiquing relevant published material; and reflecting upon known reviewed manuscripts submitted to marketing publications -both successful and unsuccessful. Findings -The authors assert that a key milestone in the study and practice of marketing, branding, consumer behaviour and consumption in connection with Islam and Muslims is the emergence of research wherein the terms "Islamic marketing" and "Islamic branding" have evolved -of which JIMA is also a by-product. Some have construed Islam marketing/branding as merely a niche area. Given the size of Muslim populations globally and the critical importance of understanding Islam in the context of business and practices with local, regional and international ramifications, scholarship on Islamic marketing has become essential. Western commerce and scholarship has been conducted to a limited extent, and some evidence exists that research is occurring globally. The authors believe it is vital for "Islamic marketing" scholarship to move beyond simply raising the flag of "Brand Islam" and the consideration of Muslim geographies to a point where Islam -as a way of life, a system of beliefs and practices, and religious and social imperatives -is amply explored.Research limitations/implications -An "eagle eye" view has been taken, which balances big picture and grassroots conceptual findings. The topic is complex -and so while diverse expert opinions are cited, coverage of many issues is necessarily brief, due to space constraints. Practical implications -Scholars and practitioners alike should find the thoughts contained in the paper of significant interest. Ultimately, scholarship of Islam's influences on marketing theory and practice should le...

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“…This could highlight the increased focus on CSR activities supporting education and research, building hospitals and schools, all of which are the responsibilities of states and governments (Ararat, 2006). This topic is also important due to the fact that Muslims constitute more than a billion of the world's population and are becoming more empowered consumers (El‐Bassiouny et al , 2008, 2011; Marinov, 2007; Saeed et al , 2001).…”

Section: Introductionmentioning

confidence: 99%

An introspect into the Islamic roots of CSR in the Middle East: the case of Savola Group in Egypt

Darrag

E‐Bassiouny

2013

Social Responsibility Journal

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PurposeThis paper aims to look into Islamic CSR, a literature domain that is rarely researched. The article has three goals. First, it provides an overview of the varying conceptualizations and paradigms underpinning CSR. Second, it presents an analogy relating commonalities and deviations between Islam and some of the basic international CSR paradigms. Third, it proposes a novel model of Islamic CSR based on the Islamic legislation (shar'iah) and applies it to an MNC with explicit application of Islamic CSR.Design/methodology/approachA case study of an explicitly Islamic‐abiding corporation has been investigated to test for the applicability of the proposal model. Semi‐structured interviews have been employed with both the CSR and the HR Heads in Egypt. In addition, various corporate communications have been also utilized in this study.FindingsThe research reflects upon international paradigms of CSR versus the Islamic one, highlighting its origins and providing an analogy among both perspectives. Also, a new model is developed and further put into action by the case study employed. Further research is needed to assess further the generalizability of the proposed model, especially with companies operating in Muslim‐majority countries and, hence, with potential implicit application of Islamic CSR.Research limitations/implicationsGeneralization of the model cannot be generated at this stage of the model development. Further large‐scale empirical research is needed for further development of the proposed model.Practical implicationsThis research would prove useful for corporations operating in Muslim‐majority countries as well as for managers of companies interested in understanding the Islamic perspective on important contemporary world issues like CSR.Originality/valueThis article put forth a comprehensive Islamic CSR model based on the shari'ah while presenting the commonalities and differences between basic international CSR paradigms and the Islamic perspective on CSR.

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Marketing in the Emerging Markets of Islamic Countries

Cited by 6 publications

References 30 publications

Implications of marketing Jordan as a Halal tourism destination

Implications of marketing Jordan as a Halal tourism destination

Crescent marketing, Muslim geographies and brand Islam

An introspect into the Islamic roots of CSR in the Middle East: the case of Savola Group in Egypt

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