Marketing in Indonesia Islamic Banking and Finance
Wenda Wahyu Christiyanto,
Ratih Hurriyati,
Bambang Widjajanta
et al.
Abstract:Islamic banking has a long history in Indonesia, and it is frequently researched in numerous studies, particularly from the viewpoints of economics, finance, and accounting. On the other hand, there have been few marketing studies on Islamic banking in Indonesia. Furthermore, studies on commercial banks dominate marketing studies on Islamic banking. Marketing research on Islamic Rural Banks, Islamic Finance, Islamic Cooperation, and other Islamic microfinance institutions, on the other hand, has been sparse. D… Show more
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