Marketing finance strategy based on effective risk management

Rinkodaros sąnaudų struktūros optimizavimas kaip verslo plėtros tvarumo prielaida

“…Šiame darbe darnaus vystymosi investicijos, traktuojamos kaip rinkodaros investicijos, gali būti įverti-namos taikant rinkodaros investicijų grąžos (IG) metriką (Rutkauskas, Lapinskaitė-Vvohlfahrt 2010). Parenkant rinkodaros komplekso kertines priemones, buvo sisteminta 1 lentelė ir atskirai išskirtos kiekvienos rinkodaros komplekso strategijos po tris elementų priemones.…”

Investigation of Prediction Capabilities using RNN Ensembles

“…The analysis of the whole probability distribution is especially important taking into account that portfolio return possibilities usually do not conform to Normal probability distribution form and therefore it is not enough to know their mean value and standard deviation. The initial concept of adequate portfolio over time was also applied to the analysis of other complex processes in the scientific works of A.V.Rutkauskas and his coauthors (Rutkauskas et al, 2008), (Rutkauskas and Lapinskait-Vvohlfahrt, 2010), (Rutkauskas and Stasytyte, 2011), (Rutkauskas, 2012).…”