Marketing environment and marketing management of universities in Ukraine: national and regional dominants

Petrunia, Yurii; Chentsov, Victor; Życzyński, Norbert; Petrunia, Vira

doi:10.21511/im.15(1).2019.01

Cited by 6 publications

(3 citation statements)

References 10 publications

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“…By combining the criteria for calculating QS and THE, and summarizing their numerical values into a single "object-property" table, clustering (method -k-means, metric -Euclidean distance) of the Top 50 universities (gradation composition in 2020 and 2021 is different) was carried out. Three clusters were identified in 2020 (23,19, and 8 universities) and 2021 (23, 17, and 10 universities). This reflects the uni-versities' leadership levels relative to each other.…”

Section: Resultsmentioning

confidence: 99%

Analysis of key university leadership factors based on their international rankings (QS World University Rankings and Times Higher Education)

Polyakov

Bilozubenko

Korneyev

et al. 2020

Problems and Perspectives in Management

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In the context of globalization of the educational services market, competition between universities is becoming more intense. This manifests itself, among other things, in the struggle for positions in international university rankings. Given that universities are evaluated according to many criteria in such rankings, it becomes necessary to identify the most significant factors in determining their positions.This study aims to identify the key factors determining the world’s leading universities’ leadership in international university rankings. The numerical values of the criteria for compiling the QS World University Rankings (QS) and Times Higher Education (THE) rankings were an empirical basis for the study. The analysis covered the Top 50 universities (according to the QS ranking) and was conducted based on reports for 2020 and 2021.At first, clustering was carried out (method – k-means); the data set was the combination of numerical values of QS and THE criteria (six and five criteria, respectively). The universities were divided into three clusters in 2020 (23, 19, 8 universities) and 2021 (23, 17, 10 universities). This showed the universities’ leadership relative to each other for each year.At the second stage, classification processing was performed (method – decision trees). As a result, criteria combinations that give an absolute separation of all clusters (2020 – five combinations; 2021 – eight combinations) were identified. The obtained combinations largely determine universities’ affiliation to clusters; their criteria are recognized as key factors of their leadership in the rankings. This study’s results can serve as guidelines for improving universities’ positions in the rankings.

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Section: Resultsmentioning

confidence: 99%

Analysis of key university leadership factors based on their international rankings (QS World University Rankings and Times Higher Education)

Polyakov

Bilozubenko

Korneyev

et al. 2020

Problems and Perspectives in Management

View full text Add to dashboard Cite

show abstract

“…consumer demand, producer supply, household income, consumer behavior, the influence of the state on pricing policy, price advertising, financial system, money circulation, monetary system, participants in sales channels, competition, inflation (Mazur, 2012) actual costs, production capacity, method of production, image of the enterprise, etc. macroeconomic environment, conditions of competition, characteristics of consumers, characteristics of intermediate sellers, characteristics of suppliers (Petrunia, 2010) current goals of the company, the level of costs of the enterprise, the pricing strategy of the enterprise.…”

Section: Authorsmentioning

confidence: 99%

Conceptual Principles of Pricing in the Aerated Concrete Market in Ukraine in the Context of Economic Cyclicality

Skrypnyk

2020

TSEJ

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The purpose of the paper is to identify patterns of influence of macroeconomic and sectoral factors on the dynamics of prices of aerated concrete products during 2015-2020. The method of factor analysis was used to identify the degree of influence of a number of macroeconomic indicators and raw material prices on the pricing of aerated concrete products. Using the graphical method, the patterns of change in the growth rate of aerated concrete prices at different phases of the economic cycle during this period were identified. Methodology. The study is based on the identification of correlation regression relationships between the price of aerated concrete products and raw materials for their production and some macroeconomic factors, as well as on the analysis of changes in the degree of influence of relevant factors on aerated concrete prices at different phases of the economic cycle. Re-search results. The article summarizes the theoretical approaches to the classification of pricing factors, defines the time limits of the phases of economic cycles in the economy of Ukraine during 2014-2020, identifies the main factors of price formation in the aerated concrete market of Ukraine and analyses the degree of their impact on prices of aerated concrete products in 2015-2020. Practical implications consist of identifying a number of correlations, as well as trends in aerated concrete prices at different phases of the economic cycle, which can be used to improve pricing in the construction industry. Value/originality Methodological approaches used for factor analysis of pricing of aerated concrete products can be used for timely price adjustment within the chosen pricing strategy, based on forecasts of macroeconomic development of the economy.

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“…Increases of competition between universities are determined as current domains of the academic marketing climate. Independent oversight testing has been shown to have an impact on structural segmentational variations in school admissions' choice of specializations (Petrunia et al, 2019). It is also undeniable that effective implementation of marketing strategies lead to an increase in the enrollment turnout (Uchendu, Nwafor, & Nwaneri, 2017; Spurrier, 2019; Gondane & Pawar, 2021; Gondane & Pawar, 2021).…”

Section: Introductionmentioning

confidence: 99%

Academic Marketing Climate, Marketing Strategies And Student Enrollment Turnout Of Council Admission And Marketing In Selected Schools In District 1 Province Of Laguna

Lazanas,

Urbina

2023

TSSJ

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The ultimate purpose this study aimed at providing recommendations for implementing higher education marketing techniques directed at prospective students. The major concerns of this study was to determine the academic marketing climate, level of effectiveness of marketing strategies, and level of enrollment turnout of council admission and marketing in District 1 in the province of Laguna. This study used the descriptive correlation design since it determined relationship between academic marketing climate, marketing strategy and enrollment turnout f council admission and marketing in selected schools in District 1 Province of Laguna. The marketing management of the selected schools in the District 1 Province of Laguna were able to develop and maintain successful relationships with its target students by providing a safe and conducive environment for learning. There was a very effective utilization of marketing strategies in terms of accessible place, providing quality services, usage of technology, and usage of media/social media platforms. The enrollment turnout of council admission and marketing in selected schools in District 1 Province of Laguna increases every year. Academic Marketing Climate and Marketing Strategies are significant predictors of enrolment turnout. This implies that the favorable the academic marketing climate and the higher the level of effectiveness of marketing strategies, the more possibility that there will be an increase in the level of enrolment turnout.

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Marketing environment and marketing management of universities in Ukraine: national and regional dominants

Cited by 6 publications

References 10 publications

Analysis of key university leadership factors based on their international rankings (QS World University Rankings and Times Higher Education)

Analysis of key university leadership factors based on their international rankings (QS World University Rankings and Times Higher Education)

Conceptual Principles of Pricing in the Aerated Concrete Market in Ukraine in the Context of Economic Cyclicality

Academic Marketing Climate, Marketing Strategies And Student Enrollment Turnout Of Council Admission And Marketing In Selected Schools In District 1 Province Of Laguna

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