Marketing Counseling: Guidelines for Training and Practice

Gilchrist, Lou Ann C.; Stringer, Mark

doi:10.1002/j.1556-6978.1992.tb00156.x

Cited by 12 publications

(5 citation statements)

References 18 publications

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“…Given these findings, career counselors might carefully attend to the marketing of career counseling services. Several authors have addressed the importance of investigating marketing strategies and approaches to counseling (Gilchrist & Stringer, 1989;Lancaster, 1989). Yet only one study has directly tested the impact of using alternative means of advertising career counseling services to men (Rochlen, Blazina, & Raghunathan, 2002).…”

Section: 2%mentioning

confidence: 99%

Men's Reasons for and against Seeking Help for Career-Related Concerns

Rochlen¹,

O’Brien²

2002

The Journal of Men’s Studies

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This study categorized the responses of 77 undergraduate men to questions of why they would or would not seek career counseling. Common reasons cited for seeking career counseling included receiving advice, obtaining general career assistance, learning about job opportunities and increasing or exploring career options. Common reasons cited for not seeking career counseling included inconvenience/lack of time, preferences to solve problems alone, a lack of need for career-related assistance, and concerns about career counselors' competence. Results are discussed in terms of related literature on men's underutilization of psychological support services and ideas for increasing the appeal of career counseling to a greater range of male help-seekers.

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Section: 2%mentioning

confidence: 99%

Men's Reasons for and against Seeking Help for Career-Related Concerns

Rochlen¹,

O’Brien²

2002

The Journal of Men’s Studies

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“…A personal brand that is considerate for the welfare of clients, the public, and the profession may benefit from following a customer oriented strategy (Gilchrist & Stringer, 1992). A customer orientation holds that every facet of the customer experience (e.g., price, design, interpersonal style) is valued in fulfilling the expectations and perceptions of the intended market (Gilchrist & Stringer, 1992). A personal brand created from a customer oriented perspective places the client’s welfare and needs above the personal interests of the psychologist.…”

Section: Personal Branding For Professional Psychologistsmentioning

confidence: 99%

“…Psychologists have experienced tension in balancing the competing demands of the marketplace with the ethical guidelines and professional norms of the discipline (e.g., Gilchrist & Stringer, 1992; Koocher, 1994a, 2004; Shead & Dobson, 2004a). Likewise, prospective clients have encountered barriers in making informed choices on psychological services because the process of identifying a psychologist bears little resemblance with traditional consumer choices (e.g., Koocher, 2004; Shead & Dobson, 2004a; Rochlen & Hoyer, 2005).…”

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confidence: 99%

Personal branding for psychologists: Ethically navigating an emerging vocational trend.

Cederberg¹

2017

Professional Psychology: Research and Practice

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Seismic societal, technological, and economic shifts over the past several decades demand more individualized approaches for engaging in commerce and empowering vocational control. In response, the personal brand has emerged as a viable strategy for individual professionals to accentuate their own distinctiveness, and to engage with professional networks and clients in efficient, inexpensive, and expedient ways. Professional psychology has been skeptical of commercial practices contained within personal branding due to the potential for heightened risk of ethical violations and professional misconduct. The author discusses personal branding and its relationship with the ethics of psychology commerce. A personal branding model is proposed and tailored to the unique considerations of professional psychologists. As the ethical accountability for engaging in personal branding rests on psychologists, it is essential that the discipline be alert to its implications for client welfare.

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“…It has created the need for "marketing," and counselors have found themselves selling their services every year to their "consumers." Marketing counseling is a phenomenon that is of increasing importance to the counseling services in schools internationally (Gilchrist & Stringer, 1992;Wittman, l988), especially for cases in which counseling is considered to be an extracurricular activity. Mandell (1985) defined marketing as "an exchange process between producers and consumers, in which the producer matches a market offering to the wants and needs of the consumer" (p. 4).…”

Section: Current Status and Today's Issuesmentioning

confidence: 99%

The Emergence of School Counseling and Guidance in Israel

Karayanni

1996

Jour of Counseling & Develop

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This article deals with the development of counseling and guidance services in Israel. It stresses the preparation programs at the graduate level in 5 universities and discusses the current status and the major issues that school counselors, in particular, deal with today. This review further discusses in detail the future challenges and anticipated trends that the counseling profession faces in Israel.T he major purpose of this article is to describe the emergence of school counseling and guidance services in Israel, and especially to highlight the following: (a) the historical development of school counseling and guidance in Israel, (b) the preparation and training of school counselors, (c) the current status of school counseling and guidance, (d) the major issues that Israeli school counselors are dealing with today, and (e) the future challenges and anticipated trends of school counseling and guidance services in Israel.

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Marketing Counseling: Guidelines for Training and Practice

Abstract: Counselors in all settings must understand marketing principles and be able to apply them ethically and effectively. Guidelines for counselor training and practice are suggested.

Cited by 12 publications

References 18 publications

Men's Reasons for and against Seeking Help for Career-Related Concerns

Men's Reasons for and against Seeking Help for Career-Related Concerns

Personal branding for psychologists: Ethically navigating an emerging vocational trend.

The Emergence of School Counseling and Guidance in Israel

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