Marketing Content on E-Cigarette Brand-Sponsored Facebook Profile Pages

Kong, Grace; Kuguru, Karissa E.; Bhatti, Harmanpreet; Sen, Isha; Morean, Meghan E.

doi:10.1080/10826084.2021.1878223

Cited by 20 publications

(22 citation statements)

References 26 publications

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“…23 "Influencers" and social media has contributed to the sale of these products through 'sponsored content' posts offering discounts and targeted advertising. [24][25][26] This is particularly effective due to the growth of the alternative health and wellness market in the last decade. Consequentially, the user reviews of these There is growing awareness around the potential health hazards associated with the vaporisation of flavoured nicotine containing e-liquids.…”

Section: Vitamin Vaporisersmentioning

confidence: 99%

'Bone Broth is So Last Year - I Vape my Vitamins now' - The vaporisation of bioactive molecules in e-cigarette devices.

Dooley¹

2022

Preprint

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The use of electronic cigarettes as alternative nicotine delivery devices has seen a dramatic increase in recent years. Regulations (TGO110) have been introduced in an attempt to set out minimum safety and quality requirements for nicotine vaping products. These regulations provide restrictions not only pertaining to the nicotine content but also prohibiting the use of certain flavourings and the addition of any bioactive molecules other than nicotine to these products. However, these regulations do not apply to any e-liquids that do not contain nicotine including nicotine-free vitamin vaping products. The content of 32 samples from five different brands of nicotine-free disposable vaporisers claiming to contain vitamins and other bioactive molecules were examined as part of this study. There was no evidence in the literature of vitamins ever being quantified within this e-liquid matrix. As part of this project a new LC-MS method for the quantification of bioactive molecules in vaporiser e-liquids was developed and validated. Of the 9 targeted bioactive molecules (water soluble vitamins, caffeine and melatonin), very few were able to be quantified or even detected within these e-liquid samples, while some samples contained bioactives in quantifiable concentrations which were not listed in the ingredients. A concurrent degradation study was carried out to monitor the behaviour of targeted bioactive molecules in different mixtures of carrier fluids, which found that many, but especially vitamin B12, were unstable over time and were prone to degradation. To collect additional content information, GC-MS analysis was also carried out on the purchased samples. Tentative content analysis was carried out by library matching to an in house library created from purchased standards of common flavouring molecules and previously synthesised acetals and to a commercially available database (NIST17). GC-MS analysis confirmed the presence of propylene glycol and vegetable glycerin as carrier fluids in all samples. In addition, artificial flavouring molecules, synthetic cooling agents (WS-23) and adduct formation were also observed in a wide range of samples. The findings of this study indicate that the claims made by these companies are demonstrably false and that further investigation is needed into the contents of these vaporisers and their potential toxicity, especially given their lack of regulation.

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Section: Vitamin Vaporisersmentioning

confidence: 99%

'Bone Broth is So Last Year - I Vape my Vitamins now' - The vaporisation of bioactive molecules in e-cigarette devices.

Dooley¹

2022

Preprint

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“…Examples of commonly found tobacco promotion on social media can be summarised as the following: (1) Pages, posts or accounts created by the tobacco brands or tobacco retailers and features tobacco products and other news/events (owned media) 19 20. (2) Social influencers, who are individuals who have a large network of followers in niche areas who promote a tobacco product by incorporating the product in their own social media content (paid/earned media) 21.…”

Section: Introductionmentioning

confidence: 99%

“…(2) Social influencers, who are individuals who have a large network of followers in niche areas who promote a tobacco product by incorporating the product in their own social media content (paid/earned media) 21. (3) Paid advertisements by tobacco companies that pop up in a viewer’s social media feed or run as banners (paid media) 4 19 20 22. (4) Third party promotion of the tobacco on their social media (eg, bars featuring hookah in their promotional posts, planned product promotion on music videos that are shared on social media) (earned media) 23.…”

Section: Introductionmentioning

confidence: 99%

Tobacco promotion restriction policies on social media

et al. 2022

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Tobacco promotion is prolific on social media, with each platform setting their own restrictions on tobacco promotion and sales. We evaluated the policies related to tobacco product promotion and sales on 11 sites that are popular with youth in May 2021: Discord, Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Tumblr, Twitch, Twitter and YouTube. Nine of the 11 sites prohibitedpaid advertisingfor tobacco products. However, only three of them clearly prohibitedsponsored content(ie, social influencers) that promotes tobacco. Six platforms restricted content thatsells tobacco productsand three tried toprohibit underage accessto content that promotes or sells tobacco products. Although most platform policies prohibited paid tobacco advertising, few addressed more novel strategies, such as sponsored/influencer content and few had age-gating to prevent youth access. There is a pressing need to regulate tobacco promotion on social media platforms.

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“…Collaborating with social media influencers has become a common way to influence consumer attitudes toward e-cigarettes and promote e-cigarette brands [ 14 , 15 , 16 , 17 ]. The e-cigarette industry also employs multiple marketing communication strategies to deliver messages, such as advertising and promotion, public relations (PR), and direct marketing [ 5 , 18 , 19 , 20 , 21 , 22 ]. Though much work has been performed to examine e-cigarette marketing communication messages, previous studies focused on messages conveyed in certain communication channels or certain strategies.…”

Section: Introductionmentioning

confidence: 99%

A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies

Lyu

Huang

Jiang

et al. 2022

IJERPH

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Marketing plays a key role in increasing the popularity of e-cigarettes. We conducted a systematic review of the existing literature published between 2003 and 2019 in eight databases to describe e-cigarette marketing communication messages by communication channels and marketing communication strategies. Forty-one articles were included in the analysis after screening. Ten key messages were identified. Cessation and health-related benefits (each n = 31, 75.6%) were the most reported marketing communication messages, followed by sociability/lifestyle and use experience. The Internet (n = 35, 85.4%) was the most studied communication channel compared to print, TV/movie/radio, and point-of-sales (POS)/retail stores. The most studied marketing communication strategies were advertising (n = 34, 82.9%), followed by public relations and sales promotion. Published research studies reported consistent messages about e-cigarettes across communication channels and marketing communication strategies. Claims of smoking cessation and health-related benefits were widely identified in the existing literature. While therapeutic claims are prohibited, soft sell messages, such as social appeals, for which regulatory reach may be limited, may require educational campaigns. Internet marketing has attracted much attention, with limited studies on messages in print, TV/movie/radio, and POS/retail stores. The lack of studies of direct marketing messaging indicates a big gap between industry spending and academic research; more studies of messaging utilizing this strategy are needed.

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Marketing Content on E-Cigarette Brand-Sponsored Facebook Profile Pages

Cited by 20 publications

References 26 publications

'Bone Broth is So Last Year - I Vape my Vitamins now' - The vaporisation of bioactive molecules in e-cigarette devices.

'Bone Broth is So Last Year - I Vape my Vitamins now' - The vaporisation of bioactive molecules in e-cigarette devices.

Tobacco promotion restriction policies on social media

A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies

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