Marketing Concept Manifestations in Fiji Enterprises: Confirming the Link to Organizational Competitiveness

Neill, Stern; Pathak, Raghuvar D.; Reddy, N. Mohan

doi:10.1080/08911760802511386

Cited by 3 publications

(1 citation statement)

References 29 publications

(27 reference statements)

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“…South Pacific Island countries confront acute economic challenges given their small size, limited natural resources, narrowly-based economies, large distances to major markets, and vulnerability to exogenous shocks (World Bank, 2012). The national culture of Fiji and Tonga would best be described as both hierarchal (ascribed roles that reinforce unequal distribution of power and resources) and embedded (reinforcement of the status quo and restraint of action that might disrupt solidarity and order) (Schwartz, 2004), which translates into firms that are comparably low in entrepreneurial values (Neill, Pathak, & Reddy, 2009). Understanding managerial self-regulation and how it affects business growth and success is important to the stability of these vulnerable economies and thus, this study considers this contextual frame as important to understanding the results of our study.…”

Section: Methodsmentioning

confidence: 99%

The influence of managerial optimism and self-regulation on learning and business growth expectations within an emerging economic context

et al. 2018

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This paper examines psychological and behavioral mechanisms that underlie business growth expectations by examining how managerial optimism and selfregulatory focus influence learning behaviors. To empirically examine these relationships, the study situates in a resource-constrained business context by studying managers in two Pacific Island economies. Results indicate that a positive view toward gains encourages exploratory learning in unknown situations; whereas, a less optimistic disposition and avoidance are related to exploitative learning. This finding is consequential as managerial learning that leans toward development of new insights and possibilities is associated with greater business growth expectations versus learning that adheres

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Section: Methodsmentioning

confidence: 99%

The influence of managerial optimism and self-regulation on learning and business growth expectations within an emerging economic context

et al. 2018

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Traditional Cultural Manifestation Marketing and Service Quality- The Case of Dubrovnik Summer Festival

Dragičević

Tevsic

2015

Procedia Economics and Finance

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Impediments to market orientation

Siddique

2014

Education, Business and Society: Contemporary Middle Eastern Issues

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Purpose – This study was undertaken to explore obstacles to market orientation in the retail small- and medium-sized retail enterprises (SME) sector of the United Arab Emirates (UAE), a rapidly growing economy in the Gulf region. The paper aims to discuss these issues. Design/methodology/approach – The study used a triangulation data collection approach, including a case study, participant observation, and a questionnaire-based survey. Five research hypotheses were developed on context-specific impediments to market orientation, identified by means of in-depth interviews with owners/operators of SMEs, their channel partners and customers, and were tested with survey data. Findings – The study revealed a weak market orientation among UAE-based retail SMEs. An undifferentiated competition, limited resource infrastructure, and a short-term planning horizon occurred as the major impediments to the development and implementation of a market orientation. SMEs that preferred to maintain the status quo, and those who perceived UAE ' s commercial environment as lenient and pro-business, also expressed a lack of interest in the marketing concept and market orientation as a competitive strategy. Research limitations/implications – The study supports the contention that social-structural conditions and business practices can create formidable barriers to a market orientation in emerging markets. The findings call for shifting the current research focus from intra-organizational antecedents of market orientation to context-specific factors that may impede or facilitate market orientation. Originality/value – The study unravels a unique set of impediments to market orientation in UAE ' s retail sector and thus contributes to the ongoing interest of marketing scholars in expanding the range of possible antecedents of a market orientation. The findings of this study should be of special interest to foreign business firms aspiring to enter the growing retail sector of UAE and other emerging markets in the Gulf region.

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Marketing Concept Manifestations in Fiji Enterprises: Confirming the Link to Organizational Competitiveness

Cited by 3 publications

References 29 publications

The influence of managerial optimism and self-regulation on learning and business growth expectations within an emerging economic context

The influence of managerial optimism and self-regulation on learning and business growth expectations within an emerging economic context

Traditional Cultural Manifestation Marketing and Service Quality- The Case of Dubrovnik Summer Festival

Impediments to market orientation

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