Marketing communications

Groucutt, Jonathan; Griseri, Paul

doi:10.1007/978-0-230-21451-4_7

Cited by 2 publications

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“…Individuals leave their moderate opinion to join either the extremist opinion or the naturally created opposition. We believe that in the real world this is the well-known over-exposure effect [22]. Public people (or products) do not over-expose themselves in order to prevent an opposite reaction from the audience.…”

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confidence: 94%

How to make an efficient propaganda

et al. 2006

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The effects of propaganda are analyzed in an opinion dynamics model in which, under certain conditions, individuals adjust their opinion as a result of random binary encounters. The aim of this paper is to study under what conditions propaganda changes the opinion dynamics of a social system. Four different scenarios are found, characterized by different sensitivities to the propaganda. For each scenario the maximum efficiency of propaganda is attained following a given strategy that is here outlined.

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confidence: 94%

How to make an efficient propaganda

et al. 2006

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“…Modern marketing management is a combination of these three strategies. Groucutt, Leadley, Forsyth (2004) The product positioning as local is vary to situations. The local product is an environmentally friendly local specialty made from locally produced raw materials processed with a region-specific technology or procedure using the collective traditional knowledge passed on to future generations by the leader of the activity (Gonda, Angler and Csoka, 2021).…”

Section: Positioning Local Productsmentioning

confidence: 99%

Ürün Konumlandırma ve Algısal Haritalama: Artvin Yerel Ürünlerine Yönelik Bir Ampirik Çalışma

Kara

2023

javs

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Local products have an important place in regional development. These products are sold to tourists and thus become a source of income for the local inhabitants. In scope of this research, Artvin local products were categorized as accessories, eating and drinking, food products and clothing. The aim of this study is to make perceptual mapping of Artvin local products with multidimensional scaling method. A perceptual map is a chart used by market researchers and businesses to show and understand the views and feelings of target customers about a particular brand or product. Perceptual mapping is a technique that guides marketers in product positioning. Multidimensional scaling is a tool to visualize the similarity levels according to the distances of each data in a data set. Within the scope of the research, the perceptions of the local products of those who visited the province of Artvin were collected through an online questionnaire. The product positions obtained as a result of perceptual mapping were visualized and interpreted. The perceptions of Artvin's local products are accessory; authentic, eating and drinking; quality, clothing; souvenirs, household products; environmental, healthy, food; traditional, reliable features.

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Marketing communications

Cited by 2 publications

References 0 publications

How to make an efficient propaganda

How to make an efficient propaganda

Ürün Konumlandırma ve Algısal Haritalama: Artvin Yerel Ürünlerine Yönelik Bir Ampirik Çalışma

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