Marketing cheese tourism in global times

Fusté‐Forné, Francesc

doi:10.31822/jomat.2021-6-2-73

Cited by 3 publications

(2 citation statements)

References 40 publications

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“…This study revealed that the most valued teaching methodologies and activities are those that directly involve students and promote direct visits to the natural environment [35,41,62,63,91,92]. Specifically, the results showed a vivid interest in experiencing the gastronomic culture, which reveals the importance of sensory experiences in the appreciation and understanding of the rural environment and its traditions [49,52,[93][94][95].…”

Section: Discussionmentioning

confidence: 97%

University Students’ Perception of the Dehesa and the Associated Traditional Trades

Guillén-Peñafiel,

Hernández-Carretero,

Sánchez-Martín

2024

Sustainability

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The dehesas are one of the most emblematic landscapes of the Extremadura region (Spain). Along with its natural values, it preserves a wide repertoire of knowledge and trades rooted in the history and tradition of rural communities. However, the knowledge and practices that have characterized life in this environment are currently under serious threat. Faced with this problem, this study was based on the premise that, for individuals to commit themselves to the care and transmission of heritage, it is first necessary for them to know, understand and value it. For this reason, the main objective was to determine the knowledge and appreciation of university students with respect to the dehesa and the ancestral practice of grazing. It also aimed to analyze which are the most valued methodologies, activities, and future strategies for understanding and preserving these cultural landscapes and their ancestral practices. To this end, 400 university students were surveyed, and various quantitative and qualitative analyses were carried out. Quantitative techniques include analyses based on weighted averages, contingency tables and the chi-square test, while qualitative techniques are based on word frequency analysis and inductive content analysis. Despite coming from an environment dominated by this landscape and being one of the few regions that still preserve the ancestral practice of pastoralism, the results corroborated the students’ lack of understanding of the dehesa and the variety of uses it offers. In addition, it was evident that they have hardly frequented this landscape and have not participated in on-site educational experiences. It also revealed the importance of experiential and sensory activities in the understanding and appreciation of the rural environment and its traditions. The results can be useful for improving the design of educational tourism products based on intangible heritage. It can also be useful for adapting teaching strategies and activities to the level of knowledge and experiences of students, helping to ensure the success of the educational experience.

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Section: Discussionmentioning

confidence: 97%

University Students’ Perception of the Dehesa and the Associated Traditional Trades

Guillén-Peñafiel,

Hernández-Carretero,

Sánchez-Martín

2024

Sustainability

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“…Market segmentation has encouraged the creation of new tourism products centered on gastronomy, where experiences and sensations become especially relevant [64]. Activity 6 (spend a day with a goat, sheep, and/or cow herder and participate in a local breed meat tasting) ranked fourth in average score and attained the highest average score in willingness to pay.…”

Section: Discussionmentioning

confidence: 99%

Exploring Andalusia’s Rich Heritage through Surveys: Pastoral Livestock Farming as a Tourist Attraction Resource

Ruiz Morales,

Cruz Moriana,

Bermúdez Rus

et al. 2024

Animals

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This study aimed to analyze the interest, willingness to pay, and profile of tourists participating in specific agrotourism activities linked to extensive livestock farming in order to encourage the development of those activities that are most demanded by tourists, as well as to support the proposals for improvements to promote this kind of tourism in the region of Andalusia (Spain). For this purpose, a survey was conducted, which was organized into six sections: (i) sociodemographic data, (ii) general aspects of tourism, (iii) rural tourism, (iv) livestock farming and tourism, (v) benefits of extensive livestock farming, and (vi) tourism activities linked to livestock farming. A total of 892 responses were received, out of which 753 were analyzed. The results show that the respondents are interested or motivated by the proposed activities. The most attractive activities are those related to livestock farming, which involve some kind of workshop on the production of handicrafts. Despite tourists having low-to-medium knowledge of extensive livestock farming, they all express a highly positive perception of the associated attributes. Developing strategies to enhance the willingness to pay for agrotourism activities is crucial, with the overall experience being a key element of their success.

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Innovative Products on the Market of Gastronomic Tourism in Ukraine (On the Example of Cheese Factories of Lviv Region)

Tsymbala¹

2022

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Purpose. To analyze the current state of development of gastronomic tourism in Lviv region, in particular, the area related to the activities of dairy farms engaged in cheese making and presenting their products and services in the tourist market of the region; to systematize data on key areas of their work, to reflect the specifics of the formation of the tourist offer; describe the main tourist services; cartographically visualize the location of tourist-oriented cheese factories within the region. Method. The study used the method of scientific systematization of information to identify those farms in Lviv region that specialize in cheesemaking and work in parallel in the tourism market; methods of field research and surveys revealed the specifics of individual farms, key areas of their work, problems and prospects for tourism development; with the help of a cartographic method the location of the studied farms within the region is visualized.. Results. The study characterizes the main products produced by the studied farms, and also highlights and systematizes the range of tourist services that the owners of farms and cheese factories offer to their visitors. In particular, all studied farms actively combine farming and tourism activities, but differ in their approaches to farming, the presence or absence of their own farm, and the scale of production. However, everyone is engaged in cheese making, which is the basis of the development of gastronomic tourism. The location of these farms within the region is shown on the map, which allows to visualize the studied farms within the region, as well as the proximity or distance from the main tourist centers of the region. The activities of farms that plan to occupy the niche of tourism-oriented cheese factories in the region are studied. The key problems and prospects for the development of cheese factories in the tourism market of the region are summarized. The scientific novelty of the obtained results consists in the generalization of information about the active cheese factories of the Lviv region, the analysis of their offer on the tourist market and the prospects for further use. The practical significance lies in the systematization of information about the current state of development of cheese factories in the Lviv region. The obtained scientific results can be used in the process of forming tours of Lviv Oblast, as well as in the educational process of training future specialists in the specialty «Tourism». In addition, the findings can be useful for state authorities for the formation and implementation of state and regional programs for the development of tourism, and the formation of strategies for the near future.

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Marketing cheese tourism in global times

Cited by 3 publications

References 40 publications

University Students’ Perception of the Dehesa and the Associated Traditional Trades

University Students’ Perception of the Dehesa and the Associated Traditional Trades

Exploring Andalusia’s Rich Heritage through Surveys: Pastoral Livestock Farming as a Tourist Attraction Resource

Innovative Products on the Market of Gastronomic Tourism in Ukraine (On the Example of Cheese Factories of Lviv Region)

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