Marketing Behavior Analysis Requires Different Talk

Bailey, Jon S.

doi:10.1901/jaba.1991.24-445

Cited by 87 publications

(91 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Very few people on earth are fluent in the technical language of behavior analysis, and thus, using it to communicate in locations other than behavior analytic publications, classrooms, labs, and conferences can quickly lead to miscommunication and misunderstanding, both of which are long-standing obstacles to the mainstream relevance of behavior analysis. As emphasized by multiple senior and highly influential behavior analysts (e.g., Bailey 1991;Foxx 1996;Lindsley 1991) and in some of my own publications and presentations (e.g., Friman 2004Friman , 2006Friman , 2010Friman , 2012, effective communication about behavior analysis to persons outside the field depends upon the use of language those persons actually use and understand (i.e., plain everyday speech).…”

Section: Have a Backup Planmentioning

confidence: 98%

Behavior Analysts to the Front! A 15-Step Tutorial on Public Speaking

Friman

2014

BEHAV ANALYST

View full text Add to dashboard Cite

Mainstream prominence was Skinner's vision for behavior analysis. Unfortunately, it remains elusive, even as we approach the 110th anniversary of his birth. It can be achieved, however, and there are many routes. One that seems overlooked in many (most?) behavior analytic training programs is what I call the front of the room. The front of the room is a very powerful locus for influencing people. Mastering it can turn a commoner into a king; a middling man into a mayor; or a group of disorganized, dispirited people into an energized force marching into battle. The most powerful members of our species had their most memorable moments at the front of the room. If so much is available there, why is mastery of it in such short supply, not just in behavior analysts but in the population at large? In this paper, I address why, argue that the primary reason can be overcome, and supply 15 behaviorally based steps to take in pursuit of front of the room mastery.

show abstract

Section: Have a Backup Planmentioning

confidence: 98%

Behavior Analysts to the Front! A 15-Step Tutorial on Public Speaking

Friman

2014

BEHAV ANALYST

View full text Add to dashboard Cite

show abstract

“…It generally is agreed that behavior analysis has an "image" problem (e.g., Reitman, 1998) and is in dire need of more effective marketing (e.g., Bailey, 1991). In this marketing context, it probably is unfortunate that Skinner rarely replied to his critics (e.g., Skinner, 1983).…”

mentioning

confidence: 99%

“…Other behavior analysts, however, have responded to attacks and discussed various techniques to enhance the image of our field. Some of these techniques include altering our language when we speak to laypeople and other professionals (e.g., Bailey, 1991;Friman, 2006;Geller, 2002), more effectively utilizing the resources of our professional organizations (e.g., Morris, 1985), and engaging the media much more comprehensively (e.g., Morris, 1985;Reitman, 1998). There also may be considerable value in engaging more deeply and widely in inter-disciplinary inquiry such that behavior analysis is accepted by the academic community to a greater extent.…”

mentioning

confidence: 99%

“…It is time to take articles like Fodor's seriously-to respond to them, rather than ignoring them in the vain hope that truth unaided will prevail. (p.118) The present paper, motivated in part by Staddon (2004) and Bailey (1991), has two purposes. First, we review the content of Kohn (2005), highlight his misrepresentations of behavior analysis, and discuss the potential sources of these misrepresentations.…”

mentioning

confidence: 99%

See 1 more Smart Citation

Marketing Behavior Analysis Requires (Really) Different Talk: A Critique of Kohn (2005) and a(Nother) call to Arms

et al. 2012

View full text Add to dashboard Cite

Behavior analysis has a lengthy history of misrepresentation by both academic and popular-press authors, and several suggestions have been offered regarding how best to market behavior analysis. Although behavior analysts have made some advances in such marketing, significant obstacles remain. One obstacle is Kohn's (2005) book, Unconditional Parenting, which argues against adopting a behavioral approach to parenting. A related obstacle is that there have not been any behavior-analytic replies to Kohn, nor have there been any objections to Kohn by non-behavioral authors. These latter points are disappointing given the nature of Kohn's inaccurate statements (e.g., that the behavioral approach entails that parental love is made contingent on appropriate child behavior). This paper provides a critique of Kohn by noting his misrepresentations of behavior analysis and discussing their potential sources. This paper also discusses the marketing of behavior analysis in the context of Kohn. Despite his attacks against behavior analysis, we describe how Kohn's general views on parenting actually could be strengthened by considering an accurate description of behavior-analytic principles and philosophy. By providing such a description, we hope to improve future characterizations of behavior analysis by non-behavioral authors. That is, in addition to discussing other marketing techniques, we emphasize the need for behavior analysts to engage the interests and passions of popular-press authors, but with considerable attention given to our language.

show abstract

“…Bailey (1991) argued that behavior analysis is good at being rigorous and precise, but not good at communicating outside of the discipline. Hineline (1980) suggested that behavior-analytic language is "a distinct dialect of English" (p. 67).…”

mentioning

confidence: 99%