Marketing Based on the Digitalization of Customer Relations: A Priority Orientation for Better Management of Companies’ Financial Resources

Lali, Khalid; Chakor, Abdellatif

doi:10.1007/978-3-031-48465-0_68

Lecture Notes in Networks and Systems

2024

DOI: 10.1007/978-3-031-48465-0_68

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Marketing Based on the Digitalization of Customer Relations: A Priority Orientation for Better Management of Companies’ Financial Resources

Khalid Lali,

Abdellatif Chakor

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Marketing Based on the Digitalization of Customer Relations: A Priority Orientation for Better Management of Companies’ Financial Resources

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References 14 publications

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