Marketing Aspects of Russia-The European Union Cooperation in the Field of Education

Akopova, Elena S.; Przhedetskaya, Nataliya Vitovna; Taranov, Pyotr Vladimirovich; Исраилова, Э А

doi:10.35808/ersj/616

Cited by 7 publications

(4 citation statements)

References 5 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Reports play a few important roles. They provide guidance for the staff and the development of the university image about what kind of elements should be changed or added to those that already are (Akopova et al, 2017). The positioning report forms…”

Section: Resultsmentioning

confidence: 99%

Development of the University Image Positioning Methods in the Context of its Marketing Strategy

Baturina¹,

Erokhina²,

Fedko³

et al. 2019

IJEBA

View full text Add to dashboard Cite

Purpose:The note aims to study the steps actions algorithm in the positioning of university image, based on the method of using official media sites and searching systems and social networks. Design/Methodology/Approach: Today in the digital economy, higher educational establishments should take advantage of the opportunities arising from the involvement of the digital infrastructure in the process of their functioning. The positioning of an existing service or product usually takes the form of repositioning. The basis of the methodic apparatus of this study is the method of using official media sites and searching systems and social networks, which is used in the preparation of the steps algorithm in the university's image positioning. Findings: The steps algorithm in the university image positioning is based on the method of using official media sites and searching systems and social networks. This method is developed by the authors and substantiated for the implementation in the sphere of higher educational establishments. Practical implications: In practice, we are talking about the formation of a mechanism function to provide the basic steps necessary to build an algorithm of the higher educational establishment image positioning. Originality/value: The concept "positioning" is the most often associated with persons (politicians, "stars") and companies engaged in the production or promotion of goods or services and positioning themselves to create their image, but not about the university positioning.

show abstract

Section: Resultsmentioning

confidence: 99%

Development of the University Image Positioning Methods in the Context of its Marketing Strategy

Baturina¹,

Erokhina²,

Fedko³

et al. 2019

IJEBA

View full text Add to dashboard Cite

show abstract

“…In countries with high labour productivity, and, therefore, actively using high technologies in all spheres of the economy, the global innovation index is higher, which forms the environment for the development of international private and state companies. In addition, on the world market, one of the most significant economic phenomena forming the high economic growth is a breakthrough in the services sector (Esfahani and Ramirez, 2003;Osadchy and Akhmetshin, 2015;Akopova et al, 2017).…”

Section: Tendencies Of Interaction Between Russian Universities and Cmentioning

confidence: 99%

Tendencies of Interaction between Russian Universities and Companies Implementing Innovative Development Programs. Reproductive Aspects

Pastukhov¹,

Kliman²,

Alekseev³

2018

J. of Adv. Res. Law Econ.

View full text Add to dashboard Cite

The main aim of this article is to analyze key indicators and trends of global innovative development and their role in development. Attention is given to the consideration of several mechanisms of interaction between universities and state companies, with concrete measures and steps that can be used in economic policy.The authors analyze the real experience of the Russian economy now. Based on collected data for the total volume of R&D, revenues and the number of patents, regression models were constructed to determine the relationship between the named indicators.Recommendations and innovative ideas to improve the economic policy are given to achieve the goals and to justify the use of mechanisms of "compulsion to innovate" in state companies for the implementation of more productive development programs.

show abstract

Section: Tendencies Of Interaction Between Russian Universities and Cmentioning

confidence: 99%

Tendencies of Interaction between Russian Universities and Companies Implementing Innovative Development Programs

Orzu¹,

Lyudmila²,

Nina³

et al. 2018

ERSJ

View full text Add to dashboard Cite

The main aim of this article is to analyze key indicators and trends of global innovative development and their role in development. Attention is given to the consideration of several mechanisms of interaction between universities and state companies, with concrete measures and steps that can be used in economic policy. The authors analyze the real experience of the Russian economy now. Based on collected data for the total volume of R&D, revenues and the number of patents, regression models were constructed to determine the relationship between the named indicators. Recommendations and innovative ideas to improve the economic policy are given to achieve the goals and to justify the use of mechanisms of "compulsion to innovate" in state companies for the implementation of more productive development programs.

show abstract

Marketing Aspects of Russia-The European Union Cooperation in the Field of Education

Cited by 7 publications

References 5 publications

Development of the University Image Positioning Methods in the Context of its Marketing Strategy

Development of the University Image Positioning Methods in the Context of its Marketing Strategy

Tendencies of Interaction between Russian Universities and Companies Implementing Innovative Development Programs. Reproductive Aspects

Tendencies of Interaction between Russian Universities and Companies Implementing Innovative Development Programs

Contact Info

Product

Resources

About