Marketing and the Modernization of China

Holton, Richard H.

doi:10.2307/41165154

Cited by 20 publications

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“…(Insert Tables 1, 2 and 3 about here) Holton (1985) predicts that a market-oriented socialist system is conceptually possible. influence on the national economy before the market mechanism is fully established.…”

Section: Context: Market and Marketing In Chinamentioning

confidence: 99%

The Transfer of Western Management to China: Context, Content and Constraints

Fan¹

2004

Essential Readings in Management Learning

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Section: Context: Market and Marketing In Chinamentioning

confidence: 99%

The Transfer of Western Management to China: Context, Content and Constraints

Fan¹

2004

Essential Readings in Management Learning

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“…In particular, the shift toward consumption led to a greater interest in the creation of a generally higher standard of living and has attempted to reduce rural-urban inequities (Holton, 1985). This principle has led to a greater concern about profitability, a reorientation of production toward consumption, and the creation of production incentives for both individuals and groups.…”

Section: Market Socialismmentioning

confidence: 99%

“…According to Holton (1985), the state council was responsible for the day-to-day operations of the entire nation. It was under this council that the commissions operated and to whom the ministries reported.…”

Section: Structure Of the Planning Processmentioning

confidence: 99%

“…Prior t o 1978, state-owned enterprises remitted all their profits to the state at any of the above-mentioned levels (Holton, 1985). The collectives were also heavily taxed, and control over the organization was explicit at all levels, be it the city, the province, or the central government.…”

Section: Structure Of the Planning Processmentioning

confidence: 99%

“…The manager of an enterprise functioned as a plant manager with little control or initiative. All production occurred in keeping with the government plan, and risk-taking of any kind into new product development was virtually unknown (Holton, 1985). A system of state-owned middlemen distributed all goods.…”

Section: Marketing Decisions Prior To 1978mentioning

confidence: 99%

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Marketing in Modern China: An Evolutionary Perspective

Joy¹

1990

Can J Adm Sci

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A bstractThis paper examines the changes in the structure of markets and marketing practices in China since the economic reforms of 1978. These changes are then framed against the backdrop of the economic system under Mao. In doing so, the importance of examining markets and marketing practices is highlighted within the larger context of socio-cultural and political forces. This is particularly significant given the recent political upheavals in China. Although the marketing process is primarily economic in nature, it cannot be understood out of this context. The current events in China bring into question the viability of' the construct of "market socia1ism"not only in the context of China hut in other socialist countries as well. It is only within such a framework that changes in product design and policy, competition, retail structure, consumer protection, and marketing communication can be understood. Finally, the implications of China's experiment with western business and a f e w speculative observations regarding the future of business in China are identified. RbumiLhuteure se penche sur Ies changements dans la structure des marchPs et Ies pratiques commerciales survenus en Chine depuis les reformes Pconomiques de 1978, avec pour toile de .fond le systgme Pconomique en vigueur sous Mao. Ce faisant, elle souligne li'mportance d'examiner les marchks et Ies pratiques cornmerciales dans un contexte sociotwlturel et politique. Cette vision glohale s hvhre particulihrement prrtinente 2 la lumi6re des rPcents soul~vementspolitiques en Chine. Bien que le phPnornPne de marchi soil dbhord un ph6nomPne de nature Pconomique, il est impossible de le comprendre en dehors d'un contexte plus global. Les PvPnements ricents de Chine viennent remettre en causr la viahilit& de la construction d'un "soc.iulisme de march& '; non seulemrnt dans ce pays mais egalement dans les autres pays socialistes. C'est seulemrnt dans ce cadre que peuvent s 'expliquer les changements relatifs a la crkation de produits et a la politique de produits, a la concurrence, a la structure du commerce de detail, a la protection des consommateurs et aux techniques de communication commerciale. Enfin, lbuteure se penche sur les consequences du nouvel intPrSt de la Chine pour 1 'Pconomie de marchP et se livre u un certain nomhre de spkculations Li p r o p s de 1 bvenir dt> celle-ci dans ce pays. JOY 2. to reinforce the significance of political and sociocultural contexts in understanding markets and marketing in China; 3. t o provide some speculative observations about the future of business in China.

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Strategy implementation: A comparison of face‐to‐face negotiations in the peoples republic of China and the United States

Adler

Brahm

Graham

1992

Strategic Management Journal

158

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Crucial to every business alliance are the face‐to‐face negotiations that occur during the formulation and maintenance of the commercial relationship. Our study of American and Chinese businesspeople in simulated intracultural negotiations suggests both similarities and differences in style. For example, negotiators in both cultures were more successful when taking a problem‐solving approach. Alternatively, the Chinese negotiators tended to ask many more questions and to interrupt one another more frequently than their American counterparts. Such subtle differences in style may cause problems in Sino‐American negotiations, which may, in turn, sour otherwise fruitful commercial alliances.

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Marketing and the Modernization of China

Cited by 20 publications

References 0 publications

The Transfer of Western Management to China: Context, Content and Constraints

The Transfer of Western Management to China: Context, Content and Constraints

Marketing in Modern China: An Evolutionary Perspective

Strategy implementation: A comparison of face‐to‐face negotiations in the peoples republic of China and the United States

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