Marketing and management: a complex adaptive system view

Basile, Gianpaolo; Scozzese, Giancarlo; Ferri, Maria Antonella

doi:10.1504/wremsd.2016.074976

Cited by 2 publications

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“…This study focuses on specific investments in know-how (Williamson, 1985), within a context where the principal company (Renas) is a non-profit franchisor company owned by the importers of consumer electronics (Figure 2). The franchisor's relationships with the collectors are implicit, yet based on a common cultural framework of commitment to sustainable management and marketing (Basile, et al, 2016). The reversed specific distribution technology probably shifts the managerial attention from linear (take, make, dispose) to circular strategy (cradle to cradle) (Stahel, 2010).…”

Section: Table 2 In About Here Discussionmentioning

confidence: 99%

Green innovation in recycling – a preliminary analysis of reversed logistics in Norway

Flygansvær¹,

Dahlstrøm²,

Nygaard³

2019

WREMSD

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Section: Table 2 In About Here Discussionmentioning

confidence: 99%

Green innovation in recycling – a preliminary analysis of reversed logistics in Norway

Flygansvær¹,

Dahlstrøm²,

Nygaard³

2019

WREMSD

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Investigating the place marketing objectives and activities of Business Improvement Districts in South Africa

Goldberg

Rensburg

Staden

2019

Journal of Contemporary Management

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Businesses in city centres are faced with the problem of attracting customers due to competition from suburban shopping centres, decayed environments, crime and grime. The Business Improvement District (BID) model is implemented for ceasing and reversing decline in the economic health and environmental quality of city centres, redirecting investment to those areas, and improving perceptions. Despite the efforts implemented by BIDs in South Africa, declining footfall and negative perceptions continue. The objective of this research was to investigate the place marketing objectives and activities of BIDs in South Africa and to make recommendations in order to improve the effectiveness of their place marketing strategies. Non-probability, judgement sampling was used to select research participants. Data was collected by conducting in-depth interviews with managers who were involved with the BIDs' place marketing strategies. A sample size of nine research participants was realised. The results indicated that the primary place marketing objectives of BIDs included in the study are to attract desirable stakeholders, communicate the value of services offered and to improve negative perceptions. Furthermore, only 5% of their annual budget is allocated towards place marketing activities that primarily comprise of social media marketing. R GOLDBERG R JANSEN VAN RENSBURG L VAN STADEN Investigating the place marketing objectives and activities of Business Improvement Districts in South Africa

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Marketing and management: a complex adaptive system view

Cited by 2 publications

References 0 publications

Green innovation in recycling – a preliminary analysis of reversed logistics in Norway

Green innovation in recycling – a preliminary analysis of reversed logistics in Norway

Investigating the place marketing objectives and activities of Business Improvement Districts in South Africa

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