Marketing and Logistic Instrumentarium of Activation of Inter-Country Cooperation of Russia and Solving the Issue of Import Substitution

Бондаренко, В. А.; Parkhomenko, Tatiana V.; Erokhina, Tatyana B.; Guzenko, Natalia

doi:10.35808/ersj/600

Cited by 16 publications

(11 citation statements)

References 4 publications

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“…From the point of view of strategy of marketing management of the modern industrial enterprise free competition is characterized by a number of negative effects significantly reducing efficiency of strategic and tactical marketing influences: chaotic and fragmentary formation of economic space regarding the market and competitive environment of the industrial markets, impossibility of effective administration of processes of the competition from the regulator and their sliding in a zone of predatory / unfair competition, lack of stability and sustainability of functioning and development of both systems of industrial products and service markets and their basic subjects, for example national producers of the most important types of industrial products (Bondarenko et al, 2017;Marwa et al, 2017).…”

Section: The Strategic Management Of Price and Non-price Competitionmentioning

confidence: 99%

Marketing and Operational Aspects of the Strategy of Industrial Import Substitution

Беспалько¹,

Voronov²,

Martynenko³

2019

IJEBA

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Purpose: The purpose of the article is to present the development and implementation of effective marketing strategies related to industrial import substitution. Design/Methodology/Approach: The article reveals the features and prospects of marketing and operational strategies that accompany the activities of Russian enterprises in the domestic market. Prospects of mobilization of reserves of industrial import substitution, their marketing and financial value in the context of growth of competitive stability and competitiveness are characterized. Findings: The results consists in the development of tools for strategic marketing management of industrial markets based on the feasibility and necessity of using the indicator of competitive stability among the strategic priorities of the functioning and sustainable development of industrial enterprises. Practical implications: The applied value of the study is expressed in the disclosure of the content, features and effectiveness of marketing and competitive strategies, justified by the possibility of using the authors' marketing forecast in the long-term business plans, marketing and competitive strategies. Originality/value: The originality of this approach is to acknowledge assumptions about the need to increase the marketing agility of the subjects of industrial marketing due to the substantial reorientation of functional marketing strategies on the achievement and retention of competitive sustainability.

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Section: The Strategic Management Of Price and Non-price Competitionmentioning

confidence: 99%

Marketing and Operational Aspects of the Strategy of Industrial Import Substitution

Беспалько¹,

Voronov²,

Martynenko³

2019

IJEBA

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“…The movement of agricultural commodities from the production center market to the retail market or from the local market to the central market usually faces several constraints, including distance problems and other infrastructure constraints. As a result of these constraints, differences in prices arise in each of these markets (Emokaro, 2014;Taufiq, 2001;Breckova, 2016;Bondarenko et al, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

Market Integration of Agricultural Products

Marwa¹,

Bashir²,

Azwardi³

et al. 2017

IJEBA

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The study aims to investigate the relationship between the prices of agricultural products at the producer level with the prices of the same products at the consumer level in South Sumatera, Indonesia with a case study on the production and consumption of rice as the most important agricultural product in Indonesia. The analytical approach is linear regression modelling with Ordinary Least Squares (OLS), and the Approach of Index Market Connection model (IMC). The findings of the study indicated integration between the price of rice at the producer level and the price of rice at the consumer level. In addition, the three sample regions have IMC value less than 1, meaning that both markets have vertical integration in the short run.

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“…A positive relationship between logistics and trends has been established to increase the level of integration between companies. Inefficient logistics leads to increased costs, financial resources, extended delivery time; negatively affects the foreign trade of the country and companies, and also leads to its decrease (Hausman et al, 2005;Albekov et al, 2017;Bondarenko et al, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

The Study of the Logistics Development Effectiveness in the Eurasian Economic Union Countries and Measures to Improve it

Zhanarys¹,

Bakyt²,

Kamshat³

et al. 2017

ERSJ

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Economic growth and competitiveness of the country depend on the logistics efficiency. The article assesses the efficiency and level of logistics development based on the international ratings analysis in the Eurasian Economic Union countries (EAEU) which have close trade relations with Kazakhstan. The indices of efficiency and effectiveness of logistics development, as well as their components are being analyzed. Differences and trends in their changes are revealed based on the comparative analysis of the logistics efficiency index of the countries with the highest indicators and the countries of the EAEU. The problems of logistics development are considered and the directions for increasing the efficiency of logistics development in the EAEU countries, including Kazakhstan, are justified. Recommendations are proposed to improve the efficiency of logistics.

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Marketing and Logistic Instrumentarium of Activation of Inter-Country Cooperation of Russia and Solving the Issue of Import Substitution

Cited by 16 publications

References 4 publications

Marketing and Operational Aspects of the Strategy of Industrial Import Substitution

Marketing and Operational Aspects of the Strategy of Industrial Import Substitution

Market Integration of Agricultural Products

The Study of the Logistics Development Effectiveness in the Eurasian Economic Union Countries and Measures to Improve it

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