Marketing and e-commerce in a service company. An empirical study.

Chacón-Ruiz, Geraldine Melany; Contreras-Tipula, Gabriela Elizabeth; Panez-Bendezú, Miguel Humberto; Vargas-Merino, Jorge Alberto

doi:10.18687/laccei2023.1.1.1126

Proceedings of the 21th LACCEI International Multi-Conference for Engineering, Education and Technology (LACCEI 2023): “Leaders 2023

DOI: 10.18687/laccei2023.1.1.1126

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Marketing and e-commerce in a service company. An empirical study.

Geraldine Melany Chacón-Ruiz,

Gabriela Elizabeth Contreras-Tipula,

Miguel Humberto Panez-Bendezú

et al.

Abstract: The general objective of this research was to determine how the marketing mix influences the e-commerce of the company Multicolor,

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Marketing and e-commerce in a service company. An empirical study.

Abstract: The general objective of this research was to determine how the marketing mix influences the e-commerce of the company Multicolor,

Cited by 0 publications

References 6 publications

No citations

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