Marketing and company performance: An examination of medium sized manufacturing firms in Britain

Brooksbank, Roger; Kirby, David A.; Wright, Gillian H.

doi:10.1007/bf00389477

Cited by 68 publications

(94 citation statements)

References 11 publications

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“…In a quantitative study to analyze the relationship between strategic positioning and organization performance, Banker, Hu, Pavlou, and Luftman (2011) showed that a positive relationship between strategic positioning and performance of the organization. Other studies by Mazzarol and Soutar (2008) and Brooksbank, Kirby and Gillian (1992) showed similar results.…”

Section: Research On Strategic Positioning and Differentiationsupporting

confidence: 80%

The Influence of Triple Bottom Line on Strategic Positioning: An Exploratory Case Study on Differentiation through Image

Alhaddi¹

2014

JMS

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Using grounded theory as a methodological approach, the influence of triple bottom line (TBL) was explored as an emerging, yet substantially important phenomenon on strategic positioning through image differentiation. This study makes a contribution to the sustainability scholarship (TBL as a subset of sustainability) and the marketing scholarship by introducing and exploring the dynamics among TBL, strategic positioning, differentiation, and image. This is done by presenting The Influence of TBL on Strategic Positioning Framework, which illustrates how these four variables are connected. This work also contributes to strategic management, social investing, and human resource scholarship by suggesting the positive impact of the TBL Image (a term defined and introduced in this study) on developing long term strategies, talent acquisition and retention, and business growth within a global organization.

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Section: Research On Strategic Positioning and Differentiationsupporting

confidence: 80%

The Influence of Triple Bottom Line on Strategic Positioning: An Exploratory Case Study on Differentiation through Image

Alhaddi¹

2014

JMS

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“…Another aspect that helps cement the relationship between the entrepreneur and the customer is the flexibility of the small firm, as small firms are usually more flexible in responding to customer inquiries (Carson et al 1995) Finally, one of the biggest advantages for the small firm is easy access to market information. Entrepreneurs are close to their customers and markets, close to their staff (Brooksbank et al 1992;Liu 1995). The entrepreneur usually gathers information in an informal manner and prefers face-to-face communication in doing so (Hisrich and Peters, 1992).…”

Section: Relationship Marketingmentioning

confidence: 99%

Relationships, marketing and small business: an exploration of links in theory and practice

Zontanos

Anderson

2004

Qualitative Market Research: An International Journal

122

135

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This paper explores the links between the theory and practices of marketing and small business. The review of the literature highlights the close association of the more advanced conceptualisations of marketing, especially relationship marketing, and those of small business, particularly entrepreneurial small business. Given these theoretical similarities and the ensuing symmetry of actions and behaviours described in theory, the research question is posed, how does an appreciation of these links aid our understanding of entrepreneurial practices? The question is addressed by employing a participant observation methodology to create a case study of one small rural firm and by inductive analysis techniques. Our findings show that it is difficult to disentangle or even to distinguish, the practice of relationship marketing from entrepreneurial action. This leads us to suggest that it may be useful to reconsider relationship marketing as a facet of entrepreneurship.

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“…Successful companies use marketing research in their planning activities more effectively (Schlegelmilch et al, 1985). Self-generated market research impacts on company performance (Brooksbank et al, 1992;Siu et al, 2004).…”

Section: Marketing Resourcesmentioning

confidence: 99%

Antecedents of Growth in Higher Education Institutions of North Cyprus: Resource-Based Approach

Ekemen

Cavlan

2016

BMS

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This study aims to reveal the antecedents of growth in Higher Education Institutions of North Cyprus, using Resource Based Approach. Research in this field is limited to developed economies and there is a need for more research in the developing country settings. North Cyprus is a unique location for this study since it is a developing country which is geographically located in between Europe, Africa and Middle East harmonizing several different cultures in its unique settings. An explanatory research design was adopted using a questionnaire survey to collect data and test the hypotheses. Data was collected from 343 respondents, consisting of 172 administrative and 171 academic staff, in five universities which have 10 years of history in higher education sector. The results of the study showed that Marketing resources, Human resources, Research and Development resources, Organizational resources and accessibility of these resources have been shown to positively influence the university growth.

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Marketing and company performance: An examination of medium sized manufacturing firms in Britain

Cited by 68 publications

References 11 publications

The Influence of Triple Bottom Line on Strategic Positioning: An Exploratory Case Study on Differentiation through Image

The Influence of Triple Bottom Line on Strategic Positioning: An Exploratory Case Study on Differentiation through Image

Relationships, marketing and small business: an exploration of links in theory and practice

Antecedents of Growth in Higher Education Institutions of North Cyprus: Resource-Based Approach

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