Marketing analytics: The bridge between customer psychology and marketing decision‐making

Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish

doi:10.1002/mar.21908

Cited by 19 publications

(2 citation statements)

References 88 publications

(179 reference statements)

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“…Regarding the software to perform the analysis, we used VOSviewer ( Van Eck and Waltman, 2009 ). This software has been widely used by scholars to carry out systematic reviews (e.g., Lim et al, 2022 ; Mariani et al, 2022 ; Basu et al, 2023 ). The software was developed by van Eck and Waltman (2009) to aid the creation and visualization of bibliometric maps that are easy to interpret.…”

Section: Themes From Bibliographic Couplingmentioning

confidence: 99%

A systematic literature review of the stereotype content model in the fields of psychology and marketing: main themes examined in the literature and an agenda for future research in marketing

Luna Cortes

2024

Front. Psychol.

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The stereotypes content model indicates that two traits (i.e., warmth and competence) govern individuals’ impression formation. The great variety of research that has used this theory since the early 2000s leads to a need for a structured overview of prior findings. The goal of this study is to provide a concise map of research streams and present a research agenda. We conducted a systematic literature review of 955 articles. A bibliographic coupling analysis showed four clusters, i.e., (1) the general theoretical foundations of the SCM, (2) the societal impact of key stereotypes (with emphasis on gender), (3) research in clinical psychology and child development, and (4) marketing. Taking a closer look at research in marketing (using co-occurrence analysis), six research streams were identified, including research on branding, country-of-origin, front-line service providers, prosocial consumer behavior, perception of endorsers, and, more recently, on artificial intelligence (AI). The review presents key findings and research gaps across these topics. Finally, we reviewed the few articles that, although not falling into these streams, opened important research veins. This process provided the essential information to present a promising and complete research agenda, to continue building knowledge with impactful implications in different contexts.

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Section: Themes From Bibliographic Couplingmentioning

confidence: 99%

A systematic literature review of the stereotype content model in the fields of psychology and marketing: main themes examined in the literature and an agenda for future research in marketing

Luna Cortes

2024

Front. Psychol.

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“…By visualizing complex bibliometric data, they can delve into deeper issues, such as ethical considerations and societal implications of consumer choices. Recent studies by Basu et al (2023) suggest that VOS Viewer enables a nuanced exploration of consumer psychology and decisionmaking processes, thereby opening up avenues for research that seeks to understand the evolving landscapes of consumer interests and ethical consumption.…”

Section: Sustainability and Ethical Consumerismmentioning

confidence: 99%

Bibliometrics Study of Retail and Consumer Behavior Articles (1971-2022)

Huynh

2023

Preprint

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This paper conducts a bibliometric analysis focusing on retail and consumer behavior studies. The research addresses key research questions exploring the landscape and evolution of academic contributions in this domain. Leveraging the Scopus database, the research analyzes a significant corpus of 2,111 documents from 1971 to 2022. The findings reveal a distinct surge in scholarly output, reflecting an escalated interest in understanding consumer behavior, particularly in digital environments, influenced by factors such as sustainability and ethical concerns. The research also identifies leading countries and institutions in document production, highlighting the dominance of the United States, the United Kingdom, India, China, and other leading institutions. The analysis also identifies prolific authors, prevalent research themes, and major publications, emphasizing the evolving demand of retail strategies and consumer behavior research.

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Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research

Branca,

Grosso,

Castaldo

2024

Psychology and Marketing

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Embracing diversity and promoting inclusion is a critical challenge for marketers to meet the diverse consumers' needs and have a positive social impact. Despite increasing attention to diversity and inclusion, and calls to address inequalities, there appears to be a lack of a thorough understanding of diversity and inclusion in consumer research, and how marketing can effectively contribute to an inclusive and equity‐oriented society. Previous reviews and conceptual articles often focus on specific types of diversity or contexts. This study aims to provide a comprehensive examination of diversity and inclusion in consumer research through a systematic literature review of 52 articles combined with the theory, context, characteristics, and methodology (TCCM) framework. Our findings highlight that companies can actively foster inclusion and enhance equity through their policies, also by addressing stigmatization and marginalization. A conceptual framework outlines the impacts of these policies on individuals, society, and company performances, followed by a detailed research agenda for future studies. This article emphasizes the role of marketing in fostering inclusion but also stimulates practitioners to contribute through policies beyond representation and advertising, such as service and product design, and ensuring vulnerable consumers access to resources.

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Marketing analytics: The bridge between customer psychology and marketing decision‐making

Cited by 19 publications

References 88 publications

A systematic literature review of the stereotype content model in the fields of psychology and marketing: main themes examined in the literature and an agenda for future research in marketing

A systematic literature review of the stereotype content model in the fields of psychology and marketing: main themes examined in the literature and an agenda for future research in marketing

Bibliometrics Study of Retail and Consumer Behavior Articles (1971-2022)

Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research

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