Marketing Analysis of Cattle at Pagak Market

Brihandhono, Ari; Susanto, Waluyo Edi; Prahmono, Tentrem

doi:10.2991/absr.k.220309.083

Cited by 2 publications

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“…The pattern of marketing distribution is one of the main problems in the marketing process. According to Brihandhono, et al (2022) that long marketing channels cause marketing margins to increase, so that the final price that consumers have to pay is higher and the portion of the price received by farmers as producers is getting smaller.…”

Section: Resultsmentioning

confidence: 99%

Analysis of Beef Marketing Channels in Makassar City Slaughterhouses, South Sulawesi Province, Indonesia

Hastang,

Siregar,

Rohani

et al. 2023

J. Adv. Zool.

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Makassar City Slaughterhouses (RPH) have the role of being a cattle barn before slaughter, slaughtering beef cattle belonging to wholesalers (middlemen) and also beef marketing activities. The research aims to identify beef marketing channels in Makassar City Slaughterhouses. The research was conducted in July 2022. The results showed that there were 2 patterns of marketing channels for beef at RPH in Makassar city, namely: (1) Cattle Breeders - Inter-Regional Traders - Butcher Entrepreneurs - Retailers - Final Consumers and (2) Cattle Farmers - Inter-Regional Traders - Butcher Entrepreneurs - Final Consumers.

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Section: Resultsmentioning

confidence: 99%

Analysis of Beef Marketing Channels in Makassar City Slaughterhouses, South Sulawesi Province, Indonesia

Hastang,

Siregar,

Rohani

et al. 2023

J. Adv. Zool.

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“…Farmer's share has a negative relationship with marketing margins, so the higher the marketing margin, the lower the share obtained by farmers. Farmer's share in a marketing activity can be used as a basis or benchmark for marketing efficiency, (Brihandhono et al, 2022). The higher the percentage of farmer's share, the more efficient marketing activities are said to be.…”

Section: Labour Costsmentioning

confidence: 99%

Farmer Share and Efficiency of Breeding Cow Marketing Channels in Bali

Astiti

Rejeki

Ngongo

2022

Jurnal Sain Peternakan Indonesia

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Experts have widely carried out research on cattle since 1960. However, regarding the efficiency of the cattle marketing channel in Bali, especially in the livestock group in the village of Ayunan, it is necessary to study its efficiency for that researcher conducted research to know the efficiency of marketing cattle in Bali. Using the census method, 40 farmers consisted of two livestock groups, namely the Karang Ayu livestock group and the Karya livestock group, each consisting of 20 people. Instruments or measuring tools used in the interview guide to help obtain answers from respondents are structured and closed questionnaires for open-ended questions. The results showed four channels formed from the marketing system of cattle breeds in Bali, namely marketing channel i. Breeders sell livestock to other farmers in one village (12.5%), Marketing Channel ii. Breeders sell directly to animal markets (7.5%). %), Channel iii Farmers sell livestock to blank in the cattle barn (74.5%), and IV Farmers sell livestock to blank in the animal market (5.5%). With marketing efficiency for male seeds for each channel of 0; 2.57; 1.18, and 1.61, while the marketing efficiency in each channel for female cattle is: 0;3.53; 1.50, and 1.92. It is said that the most effective marketing channel for cattle breeds in Bali is through my marketing, namely the breeders selling the cow breeds in the stables and those who buy them around the farm because they do not incur marketing costs.

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Marketing Analysis of Cattle at Pagak Market

Cited by 2 publications

References 0 publications

Analysis of Beef Marketing Channels in Makassar City Slaughterhouses, South Sulawesi Province, Indonesia

Analysis of Beef Marketing Channels in Makassar City Slaughterhouses, South Sulawesi Province, Indonesia

Farmer Share and Efficiency of Breeding Cow Marketing Channels in Bali

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