Marketing an imagined Muslim woman:<i>Muslim Girl</i>magazine and the politics of race, gender and representation

Kassam, Shelina

doi:10.1080/13504630.2011.587308

Cited by 11 publications

(2 citation statements)

References 20 publications

(12 reference statements)

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“…Authors have contended that despite flailing numbers, the excess of womens' magazines are catalyst to consumerism and commodification [16][17][18]. These publications present the construct of ideal womanhood through glamorous clothing and makeup, and subsequently wearing the hijab is considered as a privilege where its significance is measured from its connection to popular culture and materialism [19].…”

Section: Redefining 'Malayness'mentioning

confidence: 99%

Glocalizing’ the Hijab: A Malaysian Perspective

Hassim

2017

SHS Web Conf.

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Abstract. This article examined the hijab, or the act of veiling as a transformative socialization agent for Malay-Muslims in Malaysia's multicultural state. Through the media, the hijab was purported as a progressive lifestyle with representations of veiled Muslim women who are predominantly Malay. Apart from upheavals of Islam and the globalization of veiling across Muslim-majority countries, local socio-political developments have commodified the hijab as a product of Malay sovereignty rather than a symbol of religious obligation. Malay-Muslim women are predisposed to media messages that altered conservative Malay-Muslim stereotypes through convergence of old and new media platforms. The article explores the local hijab phenomenon by examining its media movement and its influence towards attitudes and behaviours of audiences. The evolution and visibility of the hijab are analyzed in relations to multiplicity of the Malay-Muslim identity and its integration with transcultural ideas of the East and West. Findings indicate that acceptance of this dynamic cultural identity resonate through diversity of content and multitudes of accessibility.

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Section: Redefining 'Malayness'mentioning

confidence: 99%

Glocalizing’ the Hijab: A Malaysian Perspective

Hassim

2017

SHS Web Conf.

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“…The performative aspects of citizenship have been emphasized in the literature dealing with the negotiation of Muslim identity in diasporic communities in the West (e.g. Harris & Roose, 2014;Kassam, 2011;Maira, 2009). At the same time, the influence of consumer culture as a passport to "fitting in" has also been noted (Jiwani, 2014).…”

Section: Journal Of Contemporary Issues Inmentioning

confidence: 99%

Barbarians in/of the Land: Representations of Muslim Youth in the Canadian Press

Jiwani¹,

Dessner²

2016

JCIE

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This paper examines representations of Muslim youth in a major Canadian newspaper, The Globe and Mail, over a four-year period (2010 to 2013). The first part of the article reviews some of the relevant literature regarding Muslim representations in the Western, mainstream media, paying particular attention to representations of Muslim youth. Based on a close analysis of a corpus of 158 news stories, a qualitative and quantitative analysis of the coverage is presented. Using a postcolonial and critical race perspective, this article traces the ways in which Muslim youth are represented, illustrating the ways in which a racial logic inscribes them. The findings suggest that Muslim youth are cast not only as an enemy within the nation state, but also as a contaminating force that must be disciplined or ejected from the body politic. They are, in short, barbarians in and of the land. At the same time, these representations cohere to produce an image of the nation as benevolent and dedicated to universal standards of truth and justice.

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Islamic Veiling Meets Fashion: Struggles and Translations

Almila¹

2019

Handbook of the Changing World Language Map

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Marketing an imagined Muslim woman:Muslim Girlmagazine and the politics of race, gender and representation

Cited by 11 publications

References 20 publications

Glocalizing’ the Hijab: A Malaysian Perspective

Glocalizing’ the Hijab: A Malaysian Perspective

Barbarians in/of the Land: Representations of Muslim Youth in the Canadian Press

Islamic Veiling Meets Fashion: Struggles and Translations

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