Marketing a New Product

Beattie, D. W.

doi:10.1057/jors.1969.100

Cited by 7 publications

(2 citation statements)

References 1 publication

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“…A project with significant capital requirements will undergo some form of appraisal before an organization commits its resources. In cases where the project involves several decision stages in combination with chance outcomes, decision-tree analysis is now a widely accepted method of evaluation (see for example Ma^ee [8], Eeattie [1], and Hespos [4]). In the capital rationing situation a portfolio of projects is selected with the assurance that the restrictions on capital availability are not violated.…”

Section: Discussionmentioning

confidence: 99%

Multistage Capital Budgeting Under Uncertainty

Lockett¹,

Gear²

1975

The Journal of Financial and Quantitative Analysis

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Section: Discussionmentioning

confidence: 99%

Multistage Capital Budgeting Under Uncertainty

Lockett¹,

Gear²

1975

The Journal of Financial and Quantitative Analysis

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“…Alongside this growing and largely expository and pedagogical literature, a case literature started to build, starting with Beattie (1969). Two groups notable for their sustained contribution to the case literature in the early years were London-based groups of academic practitioners at London Business School and at Brunel University, and later at the London School of Economics (eg Phillips, 1982;Phillips and Wisniewski, 1983).…”

Section: By Way Of Contrast One Of Us Has Writtenmentioning

confidence: 99%

Fifty years of probabilistic decision analysis: a view from the UK

Morton

Phillips

2009

Journal of the Operational Research Society

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In 1959, LJ Savage attended a statistics seminar held in his honour at the University of London, confronting those present with a radically different approach to reasoning about uncertainty. Britain was well placed to respond to Savage, as very similar ideas had been laid out in Britain a full generation earlier, and in the next few decades, British and British-based practitioners and researchers championed a collection of techniques for thinking quantitatively about uncertainty (which we call 'Probabilistic Decision Analysis'), developing practice, and contributing to theoretic knowledge about the underlying psychology and mathematics. This effectively turned a collection of purely theoretical ideas into a practical modelling technology. In the first decade of the 21st century, some 50 years on, these ideas have made a noticeable influence on practice and thinking in various domains, but numerous challenges still remain.

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Marketing versus public relations in selling nuclear power

Tongren¹

1979

Industrial Marketing Management

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Marketing a New Product

Cited by 7 publications

References 1 publication

Multistage Capital Budgeting Under Uncertainty

Multistage Capital Budgeting Under Uncertainty

Fifty years of probabilistic decision analysis: a view from the UK

Marketing versus public relations in selling nuclear power

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