Marketing a city: Glasgow, city of architecture and design

Daskou, Sofia; Thom, Claudia; Boojihawon, Dev Kumar

doi:10.1504/gber.2004.006218

Cited by 7 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In addition to countries branding or rebranding themselves, cities all over the globe have also opted to undertake the process. Cities such as Glasgow (Daskou et al, 2004), Manchester (Ward, 2000), Bradford (Trueman et al, 2004), London (Anholt, 2006a, 2006b; Hopper, 2003), Denver (Jaffe and Nebenzahl, 2006: 166), Beijing (Zhang and Xiaobin, 2009), Amsterdam (Kavaratzis and Ashworth, 2006), Montréal (Rantisi and Leslie, 2006), and many more have already completed the design of their new look and successfully reinforced their positive image in the minds of millions of foreign tourists. Targeting domestic tourism until conditions improve during periods of terror, as was the case of Jerusalem, for example, is a proven successful alternative to targeting foreign tourism (Mitki et al, 2011).…”

Section: Evolution Of Place Brandingmentioning

confidence: 99%

Thin line between country, city, and region branding

Herstein

2012

Journal of Vacation Marketing

View full text Add to dashboard Cite

For decades the literature of place branding reflects a picture of separation between country branding, city branding and region branding. Many researchers tend to perceive these three concepts as three different concepts that have no conception and should be addressed in different forms of strategies. Practically, it appeared that country branding, city branding and region branding processes are integral parts which in some instances can not be separated. The purpose of this conceptual paper is to describe a new approach of re-branding countries strategy in accordance to two dimensions: the geography of the country vs. the range of ethnic groups in the country. These two dimensions create four types of positioning strategies that reflect the tight linkage between country branding, city branding and region branding. Each of these positioning strategies is discussed and examples to this linkage are provided.

show abstract

Section: Evolution Of Place Brandingmentioning

confidence: 99%

Thin line between country, city, and region branding

Herstein

2012

Journal of Vacation Marketing

View full text Add to dashboard Cite

show abstract

“…Cities such as Glasgow [20], Manchester [21], London [22,23], Denver [24], Beijing [25], Amsterdam [26], Montreal [27] and many more have already completed the design of their new look and successfully reinforced their positive image in the minds of millions of foreign tourists.…”

Section: Introductionmentioning

confidence: 99%