Market Success Factors of Sustainable Products

Abstract

This article investigates dimensions and factors that according to 189 INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION (IJM&P)http://www.ijmp.jor.br v. 4, n. 1, January -June 2013. ISSN: 2236-269X DOI: 10.14807/ijmp.v4i1.70 the list of factors that was generated, new studies are recommended to measure the impact of the factors and dimensions on the success of green products.

Advancing bioplastic packaging products through co-innovation: A conceptual framework for supplier-customer collaboration

“…Therefore, involving product manufacturers in the product development through co-innovation is considered a promising strategy to enhance product development towards a better fit for users' needs. This is supported by the literature, in the packaging industry and sustainable product innovation context, which explicitly and implicitly specifies that co-innovation contributes, or is directly related, to product innovation (de Vargas Mores et al, 2018;de Medeiros et al, 2018;Fadhilah & Andriyansah, 2017;Dangelico, 2016;de Medeiros & Ribeiro, 2013, Slater, 2010Morgado, 2008), thus supporting the need for coinnovation in bioplastic packaging product development.…”

“…Several factors are considered critical in developing the collaboration: a strong binding is related to joint investment in distinct activities or other resources (Cheung et al, 2010); and flexibility, tolerance and agreement to common standards instead of complicated detailed standards to resolve technological or other uncertainties (Fadhilah & Andriyansah, 2017;Melander, 2017;de Medeiros & Ribeiro, 2013). The collaboration should be built within a strategically close relationship (Lee & Kim, 2011) towards a synergy to improve value creation, address problems in bioplastics (Chadha, 2011), and thus lead to sustainable production and consumption.…”

“…Con nuous learning (Chadha, 2011); genera ve learning, innova on-oriented learning (de Medeiros et al, 2014;de Medeiros & Ribeiro, 2013); knowledge sharing/transfer knowledge (Dangelico, 2016;de Medeiros et al, 2018;Hofmann et al, 2012;Melander, 2018); co-crea on (Arnold, 2017;Baraldi et al, 2014;Fadhilah & Andriyansah, 2017;Lacoste, 2016;Watson et al, 2018); search span, knowledge exploita on (Dangelico, 2016); integrate sustainability in the ac vi es: communica on, involvement, decision making (Chen et al, 2017); Problem solving (Hofmann et al, 2012) Provide technology/technical support (Morgado, 2008) Extensive mutual adapta ons, modify the product design to accommodate customer's need (Baraldi et al, 2014;Lacoste, 2016) Highly inter-connected ac vi es (Baraldi et al, 2014) Support customer's innova on (Farrow et al, 2000;Morgado, 2008;Slater, 2010) Systema c mechanism (Farrow et al, 2000) Knowledge-sharing rou nes (RV)…”

“…The relational view explains the source of relational rent from the interaction of partners to enhance the transfer of knowledge or the creation of specialised knowledge, as the knowledge-sharing routines (Dyer & Singh, 1998). The "Joint Activities" theme in the findings highlights the reciprocal interactions of customer and supplier in continuous innovation-oriented learning (Chadha, 2011;de Medeiros & Ribeiro, 2013); gathering and processing complementary information from each partner, such as the new bioplastics technology and manufacturing, industry and regulation, the application of packaging in the product, expected function from each type of packaging, all create a new combined knowledge that will contribute to product development success. Learning should be routinised in the knowledge sharing activities (Dangelico, 2016;de Medeiros et al, 2018;Hofmann et al, 2012;Melander, 2018) to increase the creation of valuable information and know-how that will also increase the product innovation capability.…”

“…The customer and supplier contribute both tangible and intangible resources and capabilities to the collaboration, in which the relational view defines as the relation-specific assets (Dyer & Singh, 1998). Resources needed in co-innovation are for instance location, cost, cross-functional team, production unit (Baraldi et al, 2014;Morgado, 2008), special product development project (Chen et al, 2017), R&D investment (de Medeiros et al, 2014, provision of HR training in environmental management (de Medeiros & Ribeiro, 2013) and other infrastructures (Chen et al, 2017). By sharing resources, the customer can use the supplier's resources and capabilities related to bioplastics or the sustainability field, such as environmental knowledge, technology (Dangelico, 2016;Lee & Kim, 2011;Melander, 2018), and the supplier can use the customer's location, or production facilities (Morgado, 2008).…”