“…Most notably, we draw on Skålén, Fellesson, and Fougère (2008), who marshal critical theory and Foucault's works on discourse and knowledge/power to demonstrate how marketing functions as a form of disciplinary power. Their study forms part of a nascent body of works emerging since the mid2000s that draws on Foucauldian theory to analyze marketing practices, knowledge, and institutions (Fougère & Skålén, 2013;Leitch & Motion, 2007;Tadajewski, 2011;Varman, Saha, & Skålén, 2011).…”