IntroductionAgricultural development is currently expected to become a reliable sector that can produce more quickly in order to increase people's incomes, open new job opportunities, and support a good trade system. Good or bad trading system can determine the high or low income of farmers. Trading system is an important component for farmer farming which is expected to be able to allocate trading system costs as efficiently as possible so as to obtain greater profits (Sumodiningrat, 2000). The agricultural sector is the most important sector for the Indonesian economy that must be developed. In developing the agricultural sector what needs to be done is empowering the people's economy through an agribusiness approach that will create advanced, efficient and resilient agriculture, the development of the agricultural sector which is carried out includes various sub-sectors, one of which is the plantation sub-sector (Nyoto, 2016).The agricultural sector, especially food agriculture (rice commodity), is a sector that is very strategic and has the potential to be used as a leading sector in Indonesia's economic development in the future. The reason is that, apart from being a staple food, rice is also a source of income for the majority of Indonesia's population, both as producer farmers and as farm labourers. As a very important sector, the rice commodity is still facing various problems, especially those related to the welfare of producing farmers. One of them is the problem of rice commodity marketing, namely the low selling price at the producer farmer level. Based on data from the (Kolaka, 2021), it shows that the potential for developing rice plants is quite effective considering the availability