Market Segmentation by Motivation: The Case of Switzerland

Abstract

This contribution is about the segmentation of mature travel markets, as exemplified by Switzerland. Based on an extensive and representative travel survey covering 2,000 households and more than 11,000 trips, a situational, motivation-based travel market segmentation is proposed.The clustering of motivations proves to be a valuable means to segment markets. The results reveal a diminishing role of socio-demographic segment descriptors. It is more the (anticipated) travel profile and the attraction of a certain destination which determines Swiss travel behavior.

Cultural Ecosystem Services in Protected Areas: Understanding Bundles, Trade‐Offs, and Synergies

“…Analysis of ES bundles is important for making decisions about trade-offs between multiple services more effective and financially defensible (Nelson et al 2009), but has focused primarily on the supply of provisioning and regulating services (e.g., Maes et al 2012;Qiu & Turner 2013), or recreational aspects of cultural services (Raudsepp-Hearne et al 2010;Turner et al 2014;Queiroz et al 2015). The idea that potentially antagonistic bundles of human preferences may exist has been explored in the literature on tourist travel motivations (e.g., Bieger & Laesser 2002;Dolnicar & Grun 2007), with several examples for natural areas (Uysal et al 1994;Tao et al 2004;van der Merwe & Saayman 2008), but has only recently been considered under the ES framework (Burkhard et al 2012;Wolff et al 2015).…”

Understanding second home owners who do not rent—Insights on the proprietors of self-catered accommodation

“…Jansson and . This leads to an additional decrease of the overall quality of the destination (Bieger and Laesser, 2001).…”

“…So far, research has focused on the product development, promotion, and distribution of second homes (Schmid, 1999), on the analysis of the second homes as investments from an economical viewpoint (Bieger, 1995;Grib, 1998), and on the second home guests (Bieger and Laesser, 2001;Tress, 2000). However, the reasons why owners may decide to let or not to let have been neglected.…”

U.S. Travelers' Healthy-Living Attitudes' Impacts on Their Travel Information Environment

“…plored the influence of variables such as length of trip, previous experience, and travel party characteristics on information search behavior; this incorporates the following: the selection of specific sources, information search effort, the number of sources selected and used, situational influences, product characteristics, and search outcomes (Fodness and Murray, 1999;Woodside and McDonald, 1994;Schul and Crompton, 1983;Bieger and Laesser, 2002).…”