Market Research and Insight: Past, Present and Future

Yallop, Anca C.; Baker, Jonathan J.; Wardle, Judith

doi:10.1177/14707853221080735

Cited by 3 publications

(2 citation statements)

References 17 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Market researchers are storied in the art of pontificating about the challenges facing the industry. Indeed, if we look back at The International Journal of Market Research alone, in the last 2 years there have been no fewer than five articles that do exactly that (Mytton et al, 2021; Nunan, 2021; Poynter, 2021; Yallop et al, 2022). Such an occupation is not without its merits, ruminating helps the industry develop new skills and tilt to the challenges of the day.…”

Section: Looking Back To Make Sense Of the Futurementioning

confidence: 99%

Thinking big – here comes the sun

Adams

2023

International Journal of Market Research

View full text Add to dashboard Cite

In 2000, Pincott and Branthwaite published ‘Nothing New Under the Sun?’ which discussed the role of the internet in research both in terms of the hazards and opportunities this confers. Specifically, Pincott and Branthwaite argued that whilst the advent of the internet offers up new approaches and techniques, this must not be at the detriment of methodological rigour and standards we have grown accustomed to in the industry. In this paper, it is argued that the advent of big data, big qual and the emerging potential of the metaverse present new opportunities in research but pose the same questions originally conceived by Pincott & Branthwaite, 2000. Moreover, methodological rigour and standards are framed by three interconnected themes, namely, the role of data science and big data, the importance of softer skills of interpretation and narration and finally, the role of theory in elevating and grounding research.

show abstract

Section: Looking Back To Make Sense Of the Futurementioning

confidence: 99%

Thinking big – here comes the sun

Adams

2023

International Journal of Market Research

View full text Add to dashboard Cite

show abstract

“…This implies that when this method is used in studies involving early stage entrepreneurs and/or solo entrepreneurs, the study not only benefits the researcher but impacts on the researched (Van Burg & Karlsson, 2020). Despite knowing its importance and the need for outputs that benefit the researched (Yallop et al, 2022), not many researchers utilise this methodology in entrepreneurship research. By researching on how diary studies impact on the researcher and interestingly the researched, this study aims to address this gap.…”

Section: Background Literaturementioning

confidence: 99%

Diary studies in research: More than a research method

Olorunfemi

2023

International Journal of Market Research

View full text Add to dashboard Cite

This paper proposes diary studies as a methodological choice for addressing crucial questions in qualitative process research. Diary studies unearth within-individual relationships that capture individual experiences and sense-making of these experiences in a processual manner. Therefore, using diary studies not only addresses the need for more dynamic methodological designs in qualitative research, but is advantageous for providing a process view of how the individual engages with the constructs studied. While process-studies, studied longitudinally, are often fraught with challenges of attrition or disengagement, this paper discusses how a methodological choice which is perceived as being beneficial by the participant can sustain engagement and consequently, research rigour. On one hand, a comparison of interview and diary data from the same participants show evidence of memory decay in interviews and reinforce the rigour of diary studies in the study of processual phenomenon. On the other hand, this study also showcases how researcher know-how, unintentionally imparted through reflective and processual questions asked in the study positively impacts the participants, and when reflected on, enhanced learning. This paper therefore demonstrates the ability of a research method to benefit both the research and the researched, and suggests a step-by-step design to implement a rigorous and impactful diary study using user-friendly forms and reflective questioning.

show abstract

Management decisions regarding innovative projects at their early stages of development: An example of a methodology for assessing crypto projects

Mandryka,

Yevdokymova

et al. 2023

Problems and Perspectives in Management

View full text Add to dashboard Cite

Innovative projects can be very costly, and making mistakes in their implementation can be expensive for organizations and investors. Therefore, appropriate procedures are needed to minimize the likelihood of such errors, facilitate strategic decision-making, and optimize investments. This paper presents a methodology for assessing the viability and potential of cryptocurrency and blockchain projects based on evaluating individual project components and synthesizing these assessments.The proposed approach suggests considering a project as a collection of individual components with clear metrics that can be assessed; various assessments of these metrics are introduced. As a result, a project manager or investor assigns ratings to its metrics when analyzing several projects and then calculates a final assessment for each project. A project manager can determine the most promising project by comparing the reviews of several projects.This methodology stands out for its simplicity and clarity, and a significant advantage is its reliance on only publicly available data. This approach can be applied as the first step in making investment decisions regarding a specific project when working with investment funds or launchpads, for example. AcknowledgmentThe paper is prepared within the scientific research project “Fundamentals of the phase transition to the additive economy: From disruptive technologies to institutional socialization of decisions” (№ 0121U109557), funded by the general fund of the state budget of Ukraine.

show abstract

Market Research and Insight: Past, Present and Future

Cited by 3 publications

References 17 publications

Thinking big – here comes the sun

Thinking big – here comes the sun

Diary studies in research: More than a research method

Management decisions regarding innovative projects at their early stages of development: An example of a methodology for assessing crypto projects

Contact Info

Product

Resources

About