Market Rationality Inside Voluntary Sector: An Analysis of Five Organizations in Rio de Janeiro, Brazil

Lacerda, Daniel S.; Vieira, Marcelo Milano Falcão

doi:10.1007/s11266-011-9182-8

Voluntas

2011

DOI: 10.1007/s11266-011-9182-8

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Market Rationality Inside Voluntary Sector: An Analysis of Five Organizations in Rio de Janeiro, Brazil

Daniel S. Lacerda

Marcelo Milano Falcão Vieira

Abstract: What we now understand as rational and logical in today's world provides a mental scheme to take action, based on a framework of premises and values. These rules aim to maximize the utility of consequences, despite of any subjective value.

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Market Orientation or Social Orientation?

Liu²,

Zhao

2017

CNPR

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The current studies about the transformation of government-organized foundation (go-foundation) usually focus on “de-administration.” Basing on new institutionalism and resource dependence theory, the study adds substantive rationality to explaingo-foundation transformation in China, and chooses 4 typical cases in Lushan earthquake relief in 2013. The study finds that, thego-foundation goes towards two different directions during transformation: one is resource-oriented marketization and the other is value-oriented socialization. Different from enterprises, the influencing factors of foundation transformation not only include the institution system and resources but also inherent philanthropic value.

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Market Orientation or Social Orientation?

Liu²,

Zhao

2017

CNPR

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Rationality of social entrepreneurs in tourism: Max Weber and the sociology of tourism development

Mody

Day

2014

IJTA

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Market Rationality Inside Voluntary Sector: An Analysis of Five Organizations in Rio de Janeiro, Brazil

Abstract: What we now understand as rational and logical in today's world provides a mental scheme to take action, based on a framework of premises and values. These rules aim to maximize the utility of consequences, despite of any subjective value.

Cited by 2 publications

References 9 publications

Market Orientation or Social Orientation?

Market Orientation or Social Orientation?

Rationality of social entrepreneurs in tourism: Max Weber and the sociology of tourism development

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