Market Orientation, Innovativeness and Competitive Advantage: Empirical Insight from Women Entrepreneurs in the Senegalese agri-food Sector

Doucouré, Balla; Diagne, Assane

doi:10.1080/15228916.2022.2079871

Cited by 5 publications

(1 citation statement)

References 77 publications

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“…The need for customer and market knowledge plays a significant role for entrepreneurial firms (Kohli et al , 1993). This finding concurs with the finding of Doucouré and Diagne (2022) that suggest the market orientation of Senegalese women entrepreneurs improved their performance.…”

Section: Discussionsupporting

confidence: 92%

Factors affecting the performance of micro-level women entrepreneurs: a comparative study between UAE and India

Rao¹,

Abdul²,

Kadam³

et al. 2023

MBE

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Purpose The study investigates the impact of various factors that affect the business performance of micro-level women entrepreneurs in the UAE and India. Design/methodology/approach A conceptual model including the factors that impact the performance of micro-level women entrepreneurs is proposed. The proposed model was validated with data collected through a structured questionnaire based on a cross-sectional survey conducted in the UAE and India. The collected data was analyzed using the structural equations modeling approach. Findings Findings revealed that factors such as competitive aggressiveness, incubation, innovativeness, market orientation and risk-taking propensity have a positive impact on business performance and growth in both countries. Factors like training, learning and finance orientation did not affect business performance. Originality/value Gender plays an essential and influential role in developing countries with regard to entrepreneurship. This research attempts to uncover the often-neglected area of women entrepreneurship.

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Section: Discussionsupporting

confidence: 92%

Factors affecting the performance of micro-level women entrepreneurs: a comparative study between UAE and India

Rao¹,

Abdul²,

Kadam³

et al. 2023

MBE

View full text Add to dashboard Cite

show abstract

How does market orientation affect disruptive green innovation? The mediating role of resource bricolage

Shang,

Dong,

Tian

2024

EJIM

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PurposeBased on the resource bricolage theory, we investigate the impact of proactive market orientation and responsive market orientation on firms’ disruptive green innovation. We also examine the impact of resource bricolage on disruptive green innovation and the mediating role of resource bricolage.Design/methodology/approachQuantitative data were collected from 232 firms in China. Structural equation modelling was used to test hypotheses.FindingsThe result show that proactive market orientation had positive effect on firm’s disruptive green innovation, whereas responsive market orientation had negative effect on firm’s disruptive green innovation. In addition, resource bricolage positively promotes firm’s disruptive green innovation. Resource bricolage played a mediating role between proactive market orientation and disruptive green innovation. Resource bricolage had a suppressing effect between responsive market orientation and disruptive green innovation.Originality/valueThis study makes up for the deficiency of the existing research on the relationship between market orientation and enterprise disruptive green innovation, improves the guidance mechanism of disruptive green innovation.

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Catalyzing transformational leadership in Chinese hospitality industry – complexity theory perspective: mix method approach

Aslam,

Sahibzada

2023

LODJ

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PurposeThe study seeks to propose a linear model by applying complexity theory and resource-based theory to investigate how hotels achieve competitive advantage and organizational performance during the Covid-19 pandemic from the perspective of hotel leaders.Design/methodology/approachUsing a standardized questionnaire and convenience sampling approach hotel managers and administrative employees were surveyed online. A total of 354 participants from five provinces in China were examined using Smart PLS and fsQCA 3.0 for analysis. The utilization of the asymmetric method facilitates the elucidation of relationships that may not be readily apparent when employing conventional symmetric approaches.FindingsThe results display a significant impact of transformational leadership (TL) on market orientation (MO), competitive advantage (CA) and organizational performance (OP). The results show numerous combinations using fsQCA that can be utilized to increase OP within the hotel industry.Originality/valueAt present, there is a lack of substantial empirical evidence to comprehensively investigate the impact of TL on MO, CA and OP in the field of hospitality research specifically in the context of the Covid-19. The study also contributes by providing an explanation of the factors that contribute to the development of a higher organizational performance base through TL, MO and CA during the Covid-19 pandemic.

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Market Orientation, Innovativeness and Competitive Advantage: Empirical Insight from Women Entrepreneurs in the Senegalese agri-food Sector

Cited by 5 publications

References 77 publications

Factors affecting the performance of micro-level women entrepreneurs: a comparative study between UAE and India

Factors affecting the performance of micro-level women entrepreneurs: a comparative study between UAE and India

How does market orientation affect disruptive green innovation? The mediating role of resource bricolage

Catalyzing transformational leadership in Chinese hospitality industry – complexity theory perspective: mix method approach

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