1998
DOI: 10.2307/1252285
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Market Orientation and Organizational Performance: Is Innovation a Missing Link?

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Cited by 1,699 publications
(1,912 citation statements)
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References 58 publications
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“…Calantone, Çavuşgil, and Zhao (2002) found that firm innovativeness has a positive impact on performance and contributes to competitive advantage by facilitating creative thinking within a firm's learning activities. Innovativeness also improves the application of market intelligence acquired through market orientation activities, which can benefit performance (Han, Kim, and Srivastava, 1998;Hurley and Hult, 1998). Also, Hult, Hurley, and Knight (2004) uncovered in their study that innovativeness benefits business performance regardless of market turbulence.…”
Section: Hypothesesmentioning
confidence: 99%
“…Calantone, Çavuşgil, and Zhao (2002) found that firm innovativeness has a positive impact on performance and contributes to competitive advantage by facilitating creative thinking within a firm's learning activities. Innovativeness also improves the application of market intelligence acquired through market orientation activities, which can benefit performance (Han, Kim, and Srivastava, 1998;Hurley and Hult, 1998). Also, Hult, Hurley, and Knight (2004) uncovered in their study that innovativeness benefits business performance regardless of market turbulence.…”
Section: Hypothesesmentioning
confidence: 99%
“…Lukas & Ferrell's (2000) results showed that product innovation varied with market orientation. Han et al (1998) tested the following chain: market orientation-innovation-performance. These authors examined how the three core components of market orientation (customer orientation, competitor orientation, and inter-functional coordination) affected the two core components of organizational innovativeness (technical versus administrative) on route to affecting corporate performance.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Calantone, Çavuşgil, and Zhao (2002) established that firm innovativeness has a positive impact on performance and contributes to competitive advantage by facilitating creative thinking within a firm's learning activities. Innovativeness also improves the application of market intelligence acquired through market orientation activities, which can benefit performance (Han, Kim, & Srivastava, 1998;Hurley & Hult, 1998). Also, a study by Hult, Hurley, and Knight (2004) uncovered that innovativeness benefits business performance regardless of market turbulence.…”
Section: Defining the Entrepreneurial Capital Construct 674mentioning
confidence: 99%