MARKET ORIENTATION AND NEW PRODUCT SUPERIORITY AMONG SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs): THE MODERATING ROLE OF INNOVATION CAPABILITY

Dogbe, Courage Simon Kofi; Tian, Hongyun; Pomegbe, Wisdom Wise Kwabla; Sarsah, Sampson Ato; Otoo, Charles Oduro Acheampong

doi:10.1142/s1363919620500437

Cited by 21 publications

(33 citation statements)

References 74 publications

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“…As a current-looking strategy, market orientation focuses pragmatically on the existing market, thus enabling businesses to better meet the present demand through prolonged dialogues with customers and deep market analysis (Bhattarai et al, 2019). Similarly, scholars such as Wang and Miao (2015), Dogbe et al (2019) and Frega et al (2018) confirm the positive impact of market orientation on organizational innovativeness.…”

Section: Findings and Discussionmentioning

confidence: 96%

Hope for the best, prepare for the worst: barriers to service innovation

Velayati

Nejad

Nazarian

2020

QMR

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Purpose Despite the growing scholarly interest in service innovation and its associated benefits for organizations, research into the barriers to developing new services remains scant. In addition, most of these studies have been mainly conducted at the firm level, failing to incorporate macro forces in the industry. To fill this gap, this study aims to investigate major industry trends as well as organizational attributes that affect organizations’ capability in designing innovative services. Design/methodology/approach A qualitative approach was used. In all, 21 semi-structured interviews with senior executives in different banks were conducted to collect data. Data were analyzed through thematic analysis. Findings The results of this study suggest that privatization, technological shortcomings, legislative inefficiencies and deposit orientation instead of market orientation were major industry trends that affect service innovation. Furthermore, ambiguity in knowledge management regimes, silo mentality and the absence of a collaborative organizational culture, growing need to focus on human capital and risk aversion were the main organizational attributes that should be addressed for effective service innovation. Practical implications Service innovation is a strategic asset for organizations. To effectively leverage the benefits, managers should have an end-to-end approach toward the subject. The findings of this study would inform managers of different obstacles in the development of new services from an organizational and industry-wide perspective. Based on the outputs of the interviews and a thorough review of the literature, managerial implications are presented. Originality/value This study is one of the few studies that explores service innovation challenges at both macro and micro levels of analysis, providing a more holistic view of the phenomenon in the context of service organizations.

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Section: Findings and Discussionmentioning

confidence: 96%

Hope for the best, prepare for the worst: barriers to service innovation

Velayati

Nejad

Nazarian

2020

QMR

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“…As indicated in Table 1, the age groups were 5-10, 11-15, 15-20 and above 20 years. Firm size was also measured using number of employees as presented by past studies such as Dogbe et al (2019). As per the definition of SME by NBSSI (1990), we grouped firm's size as 6-29 and 30-99 employees.…”

Section: Analysis Methods and Measurementsmentioning

confidence: 99%

Effect of entrepreneurial orientation on radical innovation performance among manufacturing SMEs: the mediating role of absorptive capacity

Sarsah

Tian

Dogbe

et al. 2020

JSMA

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PurposeThe study explored the mediating role of potential and realized absorptive capacities in the relationship between entrepreneurial orientation and radical innovation performance among manufacturing small and medium-sized enterprises (SMEs).Design/methodology/approachEmpirical analysis was based on 357 manufacturing SMEs in Ghana. Various validity and reliability checks were conducted before the presentation of the actual analysis, which was conducted using ordinary least squares approach, run using SPSS (v. 20).FindingsFindings revealed that potential and realized absorptive capacities significantly mediated the relationship between entrepreneurial orientation and radical innovation performance among manufacturing SMEs. Further, it was identified that ambidexterity in absorptive capacity also had a greater effect on radical innovation performance among manufacturing SMEs.Research limitations/implicationsSince the data used were cross-sectional, the relationships measured represent only a snapshot of time. Longitudinal studies could therefore be adopted in the future to complement the cross-sectional conducted.Practical implicationsWhile managers of manufacturing SMEs seek to achieve higher radical innovation performance through entrepreneurial orientation, it should also be noted that both potential and realized absorptive capacities have a significant role to play in this relationship. Managers must therefore also seek to invest time to build both potential and realized absorptive capacities, as they define greater innovation success.Originality/valueSome past studies have considered absorptive capacity as composite variable, therefore added both potential and realized absorptive capacities to form a single variable. Others also presented potential and realized absorptive capacities individually. This current study extends the body of knowledge by presenting an ambidexterity position between potential and realized absorptive capacities.

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“…Openness had 10 measurement items, which were adapted from Stanko andHenard (2017), andLaursen &Salter (2014). Innovation performance also 4 measurement items, with its measurement items adapted from Dogbe et al (2020b).…”

Section: Measurement Of Variablesmentioning

confidence: 99%

Relationship Between Market Orientation and SMEs Innovation Performance: Role of Absorptive Capacity and Openness

2021

MLs

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The study was founded on three main objectives. The study looked at the direct relationship between market orientation and the innovation performance of SMEs. It also assessed how absorptive capacity mediated the direct relationship between market orientation and the innovation performance of SMEs. Lastly, the study assessed the moderating role of openness on the effect of market orientation and absorptive capacity of SMEs. Results were founded on 418 Ghanaian SMEs. The reliability and validity analyses were conducted before the actual path estimations Structural Equation Modelling in Amos (v.23). This study concluded that marketing orientation had a significant positive relationship with the innovation performance of SMEs, and the relationship between market orientation and SMEs’ innovation performance was partially mediated by the effect of the absorptive capacity of SMEs. The relationship between market orientation and innovation performance of SMEs could thus be direct or mediated through absorptive capacity. Finally, the study concluded that the effect of market orientation on absorptive capacity was moderated by openness. Market-oriented SMEs with an innovation openness strategy can achieve higher absorptive capacity. It was recommended that SMEs seeking to achieve innovation performance must invest in understanding the market in which they operate. This includes understanding the customers and competitors. The various units in the organization must also integrate to enhance the smooth sharing of innovation knowledge. Organizational performance measures such as innovation are very critical for the survival of firms in this age of COVID-19 pandemic when even giant firms are running into losses and folding up.

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MARKET ORIENTATION AND NEW PRODUCT SUPERIORITY AMONG SMALL AND MEDIUM-SIZED ENTERPRISES (SMEs): THE MODERATING ROLE OF INNOVATION CAPABILITY

Cited by 21 publications

References 74 publications

Hope for the best, prepare for the worst: barriers to service innovation

Hope for the best, prepare for the worst: barriers to service innovation

Effect of entrepreneurial orientation on radical innovation performance among manufacturing SMEs: the mediating role of absorptive capacity

Relationship Between Market Orientation and SMEs Innovation Performance: Role of Absorptive Capacity and Openness

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