Market Orientation and New Product Success Relationship: The Role of Innovation Capability, Absorptive Capacity, Green Brand Positioning

Dogbe, Courage Simon Kofi; Bamfo, Bylon Abeeku; Pomegbe, Wisdom Wise Kwabla

doi:10.1142/s136391962150033x

Cited by 26 publications

(26 citation statements)

References 94 publications

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“…From Table 3, the least √AVE was 0.709, which the highest correlation coefficient was 0.606, which suggests discriminant was achieved by this study. Since the highest correlation coefficient was also less than 0.7, it was concluded that there was no multicollinearity which could potentially cause any confounding effects in the model estimation (Dogbe et al, 2021).…”

Section: Convergent Validity Was Assessed Using Average Variance Extr...mentioning

confidence: 99%

Modeling student’s interest in mathematics: Role of history of mathematics, peer-assisted learning, and student’s perception

Arthur¹,

Appiah

Amo-Asante³

et al. 2022

EURASIA J Math Sci Tech Ed

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The research was to ascertain the mediating effect of students' perception in the relationship between the history of mathematics, peer-assisted learning, and students' interest in mathematics. The study was based on 394 students from four selected secondary schools in the Ashanti region of Ghana. The study was a survey, adopting a structured questionnaire as the research instrument. Structural equation modelling was estimated using Amos (v.23) software, to test the hypothesized paths. History of mathematics had no direct effect on students' perception towards mathematics, thereby, students' perception acted as a full mediating variable. Peer-assisted learning had a direct effect on students' perception towards mathematics, thereby, students' perception acted as a partial mediating variable. It is recommended to the Ghana Education Service and the Ministry of Education to inculcate the use of history mathematics, as part of the courses in training mathematics teachers.

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Section: Convergent Validity Was Assessed Using Average Variance Extr...mentioning

confidence: 99%

Modeling student’s interest in mathematics: Role of history of mathematics, peer-assisted learning, and student’s perception

Arthur¹,

Appiah

Amo-Asante³

et al. 2022

EURASIA J Math Sci Tech Ed

View full text Add to dashboard Cite

show abstract

“…The first company has 5 departments, which were the Marketing department, Finance department, Quality department, Safety department, Security department with 150 employees while the second company has 5 department Similar to Everpure Drinking Water Ltd, with 100 employees. The researcher used purposive sampling in selecting key informants who were vested in knowledge on the subject matter researched (Dogbe et al, 2021). The sample size for the survey was 250 out of population of 670 employees from the two Sachet water company.…”

Section: Collecting Datamentioning

confidence: 99%

Assessing the Mediation Effect of Employee Work Attitude and Employee Satisfaction in Relation to Organizational Communication and Employee Performance of Everpure and Transpee Drinking Water Ltd.

2022

EJBM

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The study examined the mediation effect of employee work attitude and employee satisfaction in relation to organizational communication and employee performance. This study used a descriptive survey because it adopted the use of questionnaires. The sample size for the survey was 250 out of population of 670 employees from the two Sachet water company. The technique was based on simple random approach. The study data was analyzed using Structural Equation Modelling (SEM). The study concludes that, both Employee work attitude and employee satisfaction had a partial mediating effect on the relationship between organizational communication and employee performance. Also, organizational communication had a direct significant positive effect on employee performance. This study broadly looks at organizational communication as a tool to influence employee performance, without considering the necessary barriers to its implementation in the organization. Also, the study limited our perspective only to pure water producing companies. Employers should use proper interview procedure to understand the right needs of employees and ensure appropriate measures in achieving them to enhance work performance. The value of this study focuses on the mutual effects of employee work attitude and employee satisfaction. Meanwhile, some literature have looked at the direct effect of employee work attitude and employee satisfaction on employee performance, yet the mutual effect of these two variables has not been properly researched in literature.

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“…Market orientation had three sub-dimensions, which were customer orientation (4 items), inter-functional coordination (5 items), and competitor orientation (4 items). The measurement items under customer orientation were adapted from Dogbe et al (2020a). Absorptive capacity also had 4 sub-dimensions, which were acquisition (6 items), transformation (6 items), assimilation (3 items), and exploitation (6 items).…”

Section: Measurement Of Variablesmentioning

confidence: 99%

Relationship Between Market Orientation and SMEs Innovation Performance: Role of Absorptive Capacity and Openness

2021

MLs

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The study was founded on three main objectives. The study looked at the direct relationship between market orientation and the innovation performance of SMEs. It also assessed how absorptive capacity mediated the direct relationship between market orientation and the innovation performance of SMEs. Lastly, the study assessed the moderating role of openness on the effect of market orientation and absorptive capacity of SMEs. Results were founded on 418 Ghanaian SMEs. The reliability and validity analyses were conducted before the actual path estimations Structural Equation Modelling in Amos (v.23). This study concluded that marketing orientation had a significant positive relationship with the innovation performance of SMEs, and the relationship between market orientation and SMEs’ innovation performance was partially mediated by the effect of the absorptive capacity of SMEs. The relationship between market orientation and innovation performance of SMEs could thus be direct or mediated through absorptive capacity. Finally, the study concluded that the effect of market orientation on absorptive capacity was moderated by openness. Market-oriented SMEs with an innovation openness strategy can achieve higher absorptive capacity. It was recommended that SMEs seeking to achieve innovation performance must invest in understanding the market in which they operate. This includes understanding the customers and competitors. The various units in the organization must also integrate to enhance the smooth sharing of innovation knowledge. Organizational performance measures such as innovation are very critical for the survival of firms in this age of COVID-19 pandemic when even giant firms are running into losses and folding up.

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Market Orientation and New Product Success Relationship: The Role of Innovation Capability, Absorptive Capacity, Green Brand Positioning

Cited by 26 publications

References 94 publications

Modeling student’s interest in mathematics: Role of history of mathematics, peer-assisted learning, and student’s perception

Modeling student’s interest in mathematics: Role of history of mathematics, peer-assisted learning, and student’s perception

Assessing the Mediation Effect of Employee Work Attitude and Employee Satisfaction in Relation to Organizational Communication and Employee Performance of Everpure and Transpee Drinking Water Ltd.

Relationship Between Market Orientation and SMEs Innovation Performance: Role of Absorptive Capacity and Openness

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