Market orientation and incumbent performance in dynamic market

Perry, Monica L.; Shao, Alan T.

doi:10.1108/03090560210437370

Cited by 46 publications

(36 citation statements)

References 31 publications

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“…In contrast, the study by [25] did not find significance on the relationship between market orientation and quantitative performance. [26] who conducted a study about manufacturing and travel industry in Malaysia argued that the relationship between market orientation and business performance is partially significant that is on marketing competency.…”

Section: Market Orientation and Business Performancementioning

confidence: 63%

The Aptness of Market Orientation Practices on Contractors’ Business Performance: A Look at the Northern State of Malaysia

Hussin¹,

Thaheer²,

Badrillah³

et al. 2014

IJSSH

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Abstract-The concept of market orientation has received attention because of its conceptual and practical values. In general, market orientation focus on customer orientation, competitor orientation, and inter-functional coordination to achieve organizational success. Thus, it is assumed the practices of market orientation will lead the organization into market-driven and consequently lead to superior organizational performance. Failure to develop market orientation may adversely affect business performance. However, the context in which the concept is been applied need to be considered. This study examines the aptness of market orientation on business performance among project contractors in a northern state of Malaysia. The focus is on the level of market orientation practice by the contractors, relationship between market orientation and business performance, and the difference between contractor's demographic factors toward market orientation. The results show that larger project contractors tend to practice more market orientation compared with smaller project contractors. Nevertheless, there was no difference in market orientation practice between contractors' categories and contractors' (company) age. However, this study found that market orientation has significant negative correlation with work value received. Therefore, this study would be useful for the contractors to evaluate their practices of market orientation.

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Section: Market Orientation and Business Performancementioning

confidence: 63%

The Aptness of Market Orientation Practices on Contractors’ Business Performance: A Look at the Northern State of Malaysia

Hussin¹,

Thaheer²,

Badrillah³

et al. 2014

IJSSH

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“…It would be possible to conclude, with other researchers, that the claimed relationship between good financial returns and high degrees of market orientation is mistaken, and the relationship is in fact problematic, contingent and often secondary. [45][46][47][48][49] More generously, it may be the particular features of the football business that make broad concepts like market orientation too unreliable. [50][51] When looking at the pattern of results across all ten figures, however, there are some general points that are worth considering in more detail.…”

Section: Discussion and Concluding Thoughtsmentioning

confidence: 99%

Market orientation and financial performance of English professional football clubs

Ozawa¹,

Cross²,

Henderson³

2004

J Target Meas Anal Mark

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British soccer has become a large, high-profile industry, but it is constantly dogged by accusations of poor management practices at club level. Yet there are few explorations into what kind of management practices would be most suitable for this industry. In this paper, the authors explore the possible financial benefits that have accrued to English professional football clubs that have developed their market orientation.The research estimates market orientation scores for 26 clubs (28 per cent of the population) playing in the Premiership (six clubs) and Nationwide Leagues (20 clubs). It finds that there is little correlation between financial performance and degree of market orientation. No financially successful club has a low market orientation score, however, suggesting that the marketing behaviours measured are necessary, but not sufficient conditions. This conclusion suggests that clubs would be ill advised to go beyond sound marketing operations to develop the full market orientation philosophy.

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“…Emergence of mass production and mass consumption resulted in key consequences. First, people moved away from small subsistence farms to jobs in industrial towns and needed retailers to supply assortment of basic conveniences of food, shelter and clothing [10] . Secondly, manufacturers were motivated to produce in mass quantities given the associated economies of scale.…”

Section: Orientation Of Marketing Practicesmentioning

confidence: 99%

Assessment of Marketing Orientation Concept in Jordanian Service Industry

Ismail¹,

Shaiekh²,

Ziadat³

2009

J. of Social Sciences

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Problem statement:The objective of this study was to explore the extent to which the concept of marketing orientation was clear and adopted by Jordanian service firms, focusing on the financial sector. Approach: Based on an empirical fieldwork. Results: The study concluded that the majority of Jordanian financial service firms had a misconception of marketing orientation concept. They believed that they exercise marketing orientation concept, while their actual practice of selling orientation. Conclusions: The study also concluded that the majority of these firms kept strategic planning at the top management level. Statistical testing showed that the length of experience in business was an important factor in the firm's clarity of the concept of marketing orientation. Several implications of the findings and recommendations were finally presented.

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Market orientation and incumbent performance in dynamic market

Cited by 46 publications

References 31 publications

The Aptness of Market Orientation Practices on Contractors’ Business Performance: A Look at the Northern State of Malaysia

The Aptness of Market Orientation Practices on Contractors’ Business Performance: A Look at the Northern State of Malaysia

Market orientation and financial performance of English professional football clubs

Assessment of Marketing Orientation Concept in Jordanian Service Industry

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