Market orientation and hotel performance: The mediating effect of creative marketing programs

Dąbrowski, Dariusz; Brzozowska-Woś, Magdalena; Gołąb-Andrzejak, Edyta; Firgolska, Agnieszka

doi:10.1016/j.jhtm.2019.10.006

Cited by 52 publications

(77 citation statements)

References 67 publications

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“…They applied ordinary least square regression to describe the mentioned polynomial dependence. Dąbrowski et al [74] applied structural equation modeling to confirm the mediating influence of customer orientation through the meaningfulness and novelty of a marketing strategy on hotel performances. The impact of different distribution strategies on budget hotel RevPAR was investigated by applying semi-logarithmic linear regression [75].…”

Section: Discussionmentioning

confidence: 99%

Impact of Geographic Distribution of COVID-19 Cases on Hotels’ Performances: Case of Polish Cities

Napierała

Leśniewska-Napierała

Burski³

2020

Sustainability

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The main goal of the article is to describe the short-term impacts of reported new cases and deaths of the COVID-19 disease on hotels’ performances in the nine major Polish urban hotel markets: Kraków, Warszawa, Poznań, Wrocław, Gdańsk, Lublin, Łódź, Katowice, and Sopot. Time range of the analysis covers the period from January 5, 2020 (the beginning of the very first week when the COVID-19 cases were evidenced) to March 14, 2020 (the initial phase of lockdown was introduced by the Polish government). Various geographical contexts of the COVID-19 impacts are considered: national, European, and global. Generalized method of moments was applied to investigate the influence of reported COVID-19 cases (deaths) on both occupancy and revenue per available room. The results show that the most significant, negative impact of the pandemic on hotel performances is confirmed at the European level of the COVID-19 outbreak. Moreover, the negative influence of national cases of COVID-19 is more significant in less internationalized (or less-populated) urban destinations. Thus, the hotel industry (especially in the most internationalized, biggest Polish cities) might be recovered only when issues of the COVID-19 epidemic will be solved at the European level.

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Section: Discussionmentioning

confidence: 99%

Impact of Geographic Distribution of COVID-19 Cases on Hotels’ Performances: Case of Polish Cities

Napierała

Leśniewska-Napierała

Burski³

2020

Sustainability

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“…Jaiyeoba (2011) further asserts that the higher the market orientation implemented by a firm, the greater the sustainable competitive advantage achieved. A study by Dabrowski et al., and Firgolska (2019) established that competitor orientation has an indirect effect on a hotel's financial performance. Based on this discussion, it is plausible to expect that a firm that adopts competitor orientation is likely to outperform its competitors in terms of market share and profitability.…”

Section: Hypotheses and Conceptual Frameworkmentioning

confidence: 99%

Enhancing the performance of micro‐enterprises through market orientation: Evidence from Harare, Zimbabwe

Chikerema¹,

Makanyeza²

2021

Glob Bus Org Exc

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In most developing economies, micro‐enterprises provide an important source of jobs and make a major contribution to economic growth. However, many of these businesses struggle and often fail within a short space of time. This study was conducted to understand the extent to which micro‐enterprises have implemented market orientation, the effect of market orientation and its associated dimensions on performance, and the influence of a manager's individual characteristics on the relationship between market orientation and performance. Data were collected from a cross‐section of 342 managers of micro‐enterprises, which were randomly selected from local industries in Harare, the capital of Zimbabwe. The results show that competitor orientation, inter‐functional coordination, and market orientation each had a significant positive effect on performance. However, it was also found that managers' characteristics—gender, age, and education—did not moderate the effect of market orientation on performance. The results indicate that micro‐enterprises should embrace market orientation to improve their performance.

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“…Great market orientation has been perceived as a key driver for improving item/administration performance [21][22][23].…”

Section: The Effect Of Market Orientation On Performancementioning

confidence: 99%

The Effect of Market Orientation and Entrepreneurship Orientation to Competitive Advantage and Performance

Trarintya¹

2020

jefms

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This study aims to explain the effect market orientation, entrepreneurship orientation and competitive advantage on performance. The population in this study was all Micro, Small and Medium Enterprises enrolled in Bali. Samples taken based on probability sampling techniques are simple random sampling, where researchers provide equal opportunities for each member of the population (employees) to be chosen as samples randomly regardless of the strata in the population itself with a total sample of 100 enterprises. This examination tried by quantitative techniques with SEM-PLS investigation. The consequences of theory testing demonstrate that 1 of 5 speculations were dismissed. Market orientation not impacts on performance. Market orientation and business enterprise orientation has positive and significant impact to competitive advantage. Business orientation and competitive advantage has positive and significant impact to performance. The example utilized in this examination is restricted with regards to Micro Small and Medium Enterprise. Proposals for further research by including another variable that was not recently contemplated. Useful ramifications in this examination is industry administrators ought to adjust their CPMS to incorporate estimates explicit to intra-hierarchical business enterprise and development and should seek after more noteworthy comprehension of changing client inclinations. This examination offers performance to improve business orientation and item advancement with the goal that it will expand competitive advantage which effects on MSMEs performance.

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Market orientation and hotel performance: The mediating effect of creative marketing programs

Cited by 52 publications

References 67 publications

Impact of Geographic Distribution of COVID-19 Cases on Hotels’ Performances: Case of Polish Cities

Impact of Geographic Distribution of COVID-19 Cases on Hotels’ Performances: Case of Polish Cities

Enhancing the performance of micro‐enterprises through market orientation: Evidence from Harare, Zimbabwe

The Effect of Market Orientation and Entrepreneurship Orientation to Competitive Advantage and Performance

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